LZLJ(SZ:000568) Zhong Guo Jing Ji Wang·2025-04-30 00:22Core Viewpoint - Luzhou Laojiao has reported revenue and net profit growth for the fiscal year 2024, achieving revenue of 31.196 billion yuan, a year-on-year increase of 3.19%, and a net profit of 13.473 billion yuan, up 1.71%, despite the overall adjustment in the liquor market [1][3]. Group 1: Financial Performance - The company plans to distribute a cash dividend of 45.92 yuan per 10 shares (tax included) and has already implemented a mid-term dividend plan for 2024, distributing nearly 2 billion yuan to shareholders [1]. - In 2024, the revenue from mid-to-high-end liquor reached 27.585 billion yuan, accounting for 88.78% of total revenue, with sales volume increasing by 14.39% year-on-year [3]. Group 2: Market Strategy - Luzhou Laojiao is focusing on high-end market positioning, with its flagship product, Guojiao 1573, recognized as one of China's top three high-end liquor brands, driving the company's revenue growth [4]. - The company is implementing a "dual brand, three product lines, and major single product" strategy, enhancing market coverage and penetration [4]. Group 3: Digital Transformation - The company is advancing its digital transformation strategy, emphasizing smart marketing and consumer engagement through the implementation of QR code technology and a new sales strategy [6]. - Luzhou Laojiao has established a digital ecosystem that integrates data management, algorithmic decision-making, and AI, enhancing operational efficiency and consumer interaction [6][7]. Group 4: Production and Sustainability - The company is committed to maintaining traditional brewing techniques while addressing industry challenges through technological advancements, creating a comprehensive supply chain that is intelligent, digital, and green [7]. - Luzhou Laojiao aims for sustainable high-quality development by optimizing product structure and channel layout, ensuring steady growth in performance [8].