KWEICHOW MOUTAI(SH:600519) Di Yi Cai Jing·2025-04-30 01:16Core Viewpoint - Guizhou Moutai (600519.SH) reported a strong first-quarter performance with total revenue of 51.443 billion yuan, a year-on-year increase of 10.67%, demonstrating its resilience during the deep adjustment period of the liquor industry [1][2]. Financial Performance - The company achieved a net profit attributable to shareholders of 26.847 billion yuan, reflecting a year-on-year growth of 11.56% [2]. - Both revenue and profit growth rates reached double digits, underscoring Moutai's leading position in the industry [2]. Market Stability and Trends - Moutai's market prices have remained stable post-holiday, with the wholesale price of Flying Moutai consistently between 2,100 and 2,200 yuan per bottle [2]. - The sales of the 1,000 ml Flying Moutai have seen significant growth, with some regions reporting triple-digit increases in sales [2][3]. Strategic Adjustments - Moutai's management has made strategic adjustments in response to changing consumer demands, focusing on new consumption scenarios such as home gatherings and social events [3][4]. - The company is exploring new supply environments while maintaining its brand value and product quality [4]. Consumer Engagement and Market Research - Moutai's management has conducted extensive market research across 13 provinces, engaging nearly 2,000 channel partners to address supply-demand mismatches [5]. - The company aims to enhance consumer engagement by creating new consumption scenarios that resonate with emotional values [5][6]. Future Growth Initiatives - Moutai is actively seeking collaborations in new sectors such as new materials, renewable energy, and AI to expand its consumer base [5]. - The company is focused on building a consumer-centric market ecosystem, emphasizing quality and emotional value in its branding [6].