Workflow
泸州老窖2024年财报透视:高端化引领与数智创新双轮驱动,构建穿越周期的增长引擎

Core Viewpoint - Luzhou Laojiao demonstrates robust growth in its 2024 annual report, achieving a revenue of 31.196 billion yuan, a year-on-year increase of 3.18%, and a net profit of 13.473 billion yuan, up 1.71%, showcasing its resilience in a complex market environment [1][2] Group 1: Financial Performance - In 2024, Luzhou Laojiao's revenue reached 31.196 billion yuan, with a net profit of 13.473 billion yuan, both hitting historical highs [1] - The compound annual growth rate of net profit since the beginning of the 14th Five-Year Plan is 22.38% [1] - Operating cash flow for 2024 was 19.182 billion yuan, reflecting an 80.14% year-on-year increase, indicating significant improvement in operational quality [5] Group 2: High-End Strategy - The high-end strategy has shown significant results, with the core product, Guojiao 1573, achieving sales revenue exceeding 20 billion yuan, solidifying its position among China's top three high-end liquor brands [1][2] - The revenue share of mid-to-high-end liquor products reached 88.43%, with sales volume increasing by 14.39%, outpacing the overall sales growth of the company [1] Group 3: Digital Transformation and Innovation - Luzhou Laojiao has made notable progress in digital transformation, with sales expenses around 3.538 billion yuan, a decrease of approximately 11% year-on-year, reflecting enhanced operational efficiency [5] - The company has invested over 1.035 billion yuan in R&D over the past five years, with a compound annual growth rate of 26.40% in innovation investment [6] - The company has received 583 patent authorizations, ranking among the industry leaders [6] Group 4: Market Expansion and Brand Development - Luzhou Laojiao has successfully expanded its market presence, with its brand value surpassing 10 billion yuan, and has made significant inroads into the grain market [4] - The company is focused on enhancing its market share and activating consumer demand in key sales regions [4] Group 5: Shareholder Returns and Value Creation - Since its listing, Luzhou Laojiao has distributed approximately 45.3 billion yuan in cash dividends, with total dividends expected to reach 52.059 billion yuan, marking a 12.55 times return on raised funds [7][8] - The company has established a shareholder dividend plan for 2024-2026, committing to a cash dividend ratio of no less than 65%, 70%, and 75% of net profit for the respective years [8]