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星巴克宣布将增加门店员工数量,减少自动化设备
StarbucksStarbucks(US:SBUX) news flash·2025-04-30 01:29

Core Viewpoint - Starbucks is shifting its strategy by increasing the number of store employees and reducing investment in automation equipment, contrary to the broader industry trend of relying more on technology for store operations [1] Group 1: Employee Investment - CEO Brian Niccol emphasized that investing in employees is crucial for improving customer experience [1] - The company has been reducing workforce in stores over the past few years, believing that equipment could offset the reduction in labor, which has proven to be an inaccurate assumption [1] Group 2: Store Operations - As a pilot program, Starbucks is increasing employee numbers in five stores [1] - By May, 1,500 to 2,000 stores in the U.S. will see an increase in staff, with a target of approximately 3,000 stores by the end of the year [1]