FSM(SZ:002818) Sou Hu Cai Jing·2025-04-30 02:33Core Insights - The article highlights the emerging trend of "empowerment" and "support" in the home furnishing industry, particularly focusing on the role of leading brands in enhancing dealer and store performance through innovative strategies [1][4][8] - "Fusenmei Home" has gained attention for its successful live-streaming initiatives that empower brands to acquire customers, showcasing significant order volumes and sales figures [4][5][9] Group 1: Empowerment and Support Strategies - Empowerment in the home furnishing sector is defined as a shift from traditional support to a more integrated approach that includes direct assistance in sales and marketing [8][16] - Fusenmei's live-streaming initiatives have resulted in impressive sales figures, with specific brands achieving substantial order numbers, such as 750 orders for Gongniu and 739 for Jianpai [4][5] - The company has developed a comprehensive support system that includes training, operational guidance, and traffic support, effectively creating a "growth engine" for partner brands [8][9][24] Group 2: Sales Performance and Metrics - Fusenmei reported significant sales achievements during promotional events, with total sales reaching 1,898 orders in a special live-streaming event with Jianpai [5][9] - The company has successfully integrated online and offline sales strategies, with over 600,000 visits to its online platform and a total online payment amounting to 320 million yuan [8][10] - The live-streaming sales model has proven effective, with two live-streaming events in November and December achieving sales exceeding 10 million yuan each, setting new records in the home furnishing sector [9][26] Group 3: Market Trends and Future Directions - The home furnishing market is experiencing a shift, with a notable decline in occupancy rates for many stores, indicating a need for innovative strategies to attract customers [19][20] - Fusenmei's approach includes a dual strategy of enhancing brand partnerships and leveraging digital marketing channels to drive customer engagement and sales [24][29] - The company plans to explore new avenues such as AI integration and digital art in home furnishing, aiming to create a more cohesive market presence and enhance customer experience [29]