旅游局们，开始「卷」体育

Group 1 - The article discusses the increasing trend of tourism boards globally leveraging sports for marketing and brand visibility, with a notable rise in partnerships between sports clubs and tourism boards [2][3][7] - Rwanda's tourism board has successfully utilized sports sponsorships, generating an estimated media value of £77 million through partnerships with clubs like Arsenal, showcasing the effectiveness of sports in enhancing tourism visibility [7][11] - The global sports tourism market is projected to grow at an annual rate of 17.5%, reaching a total size of $2.5 trillion by 2031, indicating a significant opportunity for tourism boards to invest in sports marketing [11][23] Group 2 - Tourism boards are shifting from traditional advertising to immersive experiences, creating deeper connections with potential visitors through sports events and activities [12][18] - The majority of tourism board sponsorships (67%) are directed towards clubs rather than sports leagues, reflecting a preference for direct engagement with specific audiences [14] - Countries like Qatar and Rwanda are using high-profile sports events to enhance their international visibility and attract tourists, demonstrating a strategic approach to tourism marketing [16][21] Group 3 - In China, the integration of sports and tourism is evolving, with a focus on experiential tourism that caters to the preferences of younger generations and middle-class families [24][28] - Events like road races are becoming vital for city branding and tourism, with a significant number of races held across the country, contributing to local economies [25][30] - The Chinese government is promoting policies to enhance the synergy between sports and tourism, with cities like Hangzhou launching initiatives to attract tourists through sports events [28][30]