
Core Viewpoint - The company reported a decline in revenue and net profit for 2024, indicating a challenging market environment and intensified competition, leading to a strategic adjustment in operations to navigate through the downturn [1][4]. Financial Performance - In 2024, the company achieved revenue of 28.876 billion yuan, a year-on-year decrease of 12.8%, and a net profit attributable to shareholders of 6.673 billion yuan, down 33.4% year-on-year [1]. - The fourth quarter of 2024 saw revenue of 1.360 billion yuan, a significant decline of 52.2% year-on-year, with a net loss of 1.905 billion yuan compared to a loss of 0.188 billion yuan in the same period last year [1]. - For the first quarter of 2025, revenue was 11.066 billion yuan, down 31.9% year-on-year, and net profit was 3.637 billion yuan, a decrease of 39.9% year-on-year [1]. Market Dynamics - The company faced increased competition and a softening demand, leading to a strategic decision to slow down growth and undergo deep adjustments to navigate the cycle [1][4]. - Sales revenue from domestic and external markets in 2024 was 12.748 billion yuan and 15.500 billion yuan, respectively, reflecting declines of 11.4% and 14.4% year-on-year [2]. Profitability and Cost Management - The gross margin for 2024 was 73.2%, a decrease of 2.1 percentage points year-on-year, with the fourth quarter gross margin dropping to 59.9%, down 9.8 percentage points year-on-year [3]. - The company’s net profit margin for 2024 was 23.1%, down 7.1 percentage points year-on-year, while the fourth quarter showed a net profit margin of -140.1% [3]. Strategic Adjustments - The company is undergoing a marketing and channel adjustment phase, focusing on internal management optimization and product structure adjustments to address market challenges [1][4]. - A stable dividend policy was maintained, with total cash dividends of 7 billion yuan for 2024, reflecting a dividend payout ratio of 104.9% [4]. Future Outlook - The company is expected to experience a revenue of 23.594 billion yuan and 24.151 billion yuan in 2025 and 2026, respectively, with a projected year-on-year decline of 18.3% in 2025 followed by a growth of 2.4% in 2026 [4]. - The net profit for 2025 and 2026 is anticipated to be 5.044 billion yuan and 5.148 billion yuan, respectively, with a year-on-year decline of 24.4% in 2025 and a slight increase of 2.1% in 2026 [4].