Core Viewpoint - The company reported strong financial performance for 2024 and Q1 2025, with significant growth in revenue and net profit, driven by product diversification and effective channel management [1][2][3][4]. Financial Performance - In 2024, the company achieved revenue of 3.835 billion yuan, a year-on-year increase of 9.61%, and a net profit of 268 million yuan, up 266.94% [1]. - For Q1 2025, revenue reached 1.046 billion yuan, growing 14.13% year-on-year, with a net profit of 88 million yuan, an increase of 15.11% [1]. Product Performance - The company expanded its product matrix, with notable performance in cream products, which generated over 500 million yuan in sales, contributing to a 60% year-on-year increase in cream product revenue [1]. - Revenue from frozen baking, cream, fruit products, sauces, and other baking raw materials in 2024 was 2.133 billion, 1.058 billion, 166 million, 225 million, and 226 million yuan respectively, with cream products showing a significant increase [1]. Channel Development - The company optimized its distributor system, achieving revenue of 2.222 billion yuan from distribution channels, a 12.75% increase year-on-year, with distributors accounting for approximately 57% of total revenue [2]. - The supermarket channel contributed nearly 25% of revenue, experiencing a slight decline due to periodic adjustments in product listings [2]. - Innovative channels such as catering, tea drinks, and new retail accounted for about 18% of revenue, with a combined year-on-year growth rate of approximately 20% [2]. Cost Management - The company demonstrated effective cost control, with a gross margin of 31.47% and a net margin of 6.99% for 2024, reflecting a year-on-year increase in net margin by 4.9 percentage points [3]. - For Q1 2025, the gross margin was 29.99%, slightly down due to changes in channel and product structure, while the net margin increased to 8.45% [3]. Future Outlook - The company is committed to a big product strategy, aiming to enhance the revenue share of key baking products and expand its UHT cream production capacity [4]. - Revenue projections for 2025-2027 are 4.335 billion, 4.980 billion, and 5.712 billion yuan, with net profits of 335 million, 403 million, and 491 million yuan respectively [4].
立高食品(300973):奶油产品放量驱动增长 多渠道拓展成效初显