Workflow
安化茶马古道惊艳重启 电广传媒携手安化县政府打造文旅融合新标杆

Group 1 - The opening ceremony of the first station of the Anhua Tea Horse Road Scenic Area marks the official restart of the upgraded scenic area, which is a joint investment by Dianguang Media and the Anhua County government [1][4] - The upgraded scenic area features four innovative products: Tea Mountain Street, Cliff Cable Car, Guan Yan Canyon, and Water Street, focusing on the core concepts of "micro-vacation, slow life, light adventure, and dramatic experience" [3][4] - The project, which took three years to complete, is a significant integration of media and cultural tourism, aimed at revitalizing local tourism resources and supporting rural revitalization [3][4] Group 2 - Since signing a comprehensive tourism cooperation agreement in 2022, Dianguang Media and the Anhua County government have invested over 200 million yuan in various new business formats, including the first Mango IP-themed hotel [4][5] - The company is advancing the second phase of the project, planning to develop unique products such as Shiyou Valley and Adventure Park, further enhancing the quality of the original ecological experience [4][5] - Dianguang Media's "New Cultural Tourism" strategy has positioned it as a leading force in Hunan's cultural tourism industry, successfully creating several benchmark projects [5]