BESTEK(SZ:300822) Quan Jing Wang·2025-04-30 03:58Core Viewpoint - The company is focusing on the development of smart controllers and products, aiming to enhance brand recognition and expand into new market segments while maintaining stable growth in its core business [1][3]. Group 1: Business Strategy - The company plans to leverage its advantages in technology, quality, and supply chain management to deepen strategic partnerships with core customers and solidify its "cash cow" business [1][3]. - The company aims to build a diversified business model and strengthen brand development, transitioning from manufacturing to branding to create new growth curves [1][3][13]. - The company is exploring various cooperation models with cross-border e-commerce, focusing on overseas smart auto parts markets and expanding product applications to emerging scenarios [1][3][12]. Group 2: Financial Performance - In Q1 2025, the company achieved a sales revenue of 216.49 million yuan, a year-on-year increase of 6.57%, while the net profit attributable to shareholders was 10.58 million yuan, a year-on-year decrease of 36.68% [4][6][7]. - For the year 2024, the company reported a sales revenue of 851.38 million yuan, a year-on-year decrease of 1.78%, but the net profit attributable to shareholders increased by 16.06% to 55.25 million yuan [6][7]. - The decline in net profit in Q1 2025 was attributed to increased R&D expenses, reduced other income, and ongoing losses from non-wholly-owned subsidiaries [4][7][10]. Group 3: Market Position and Challenges - The company has a relatively low exposure to the U.S. market, which mitigates the impact of U.S. tariff policies on its overall operations [9][10]. - The company has established an international smart production base in Vietnam to diversify tariff risks and optimize global resource allocation [9][10][11]. - The company is actively expanding its presence in the smart pet care sector through its "Pikfang" brand, utilizing various online and offline sales channels to enhance brand visibility [13][14]. Group 4: Future Outlook - The integration of information technology, IoT, and AI is expected to create broader development opportunities for smart controllers, with increasing technical content and added value [12]. - The company is committed to continuous innovation in technology and market expansion, focusing on high-quality development in its core business areas [12][13].