卡住你的不是困难，而是“过度思考”

Core Insights - The company faced initial challenges in launching a new product line, including supplier issues and high initial pricing, but adapted quickly to market conditions [1][4] - The adjustment of product pricing and advertising strategies significantly improved sales and brand visibility, with 80% of orders coming from video ads [2][4] - The company remains optimistic about the potential of the new product category, having established a foothold in the market within six months [3][6] Product Development and Marketing Strategy - The company initially collaborated with domestic factories but faced competition as suppliers sought to create their own brands, prompting a shift in strategy [1] - After a period of low conversion rates due to high pricing, the company re-evaluated its advertising approach, leading to improved click-through rates and sales [2][4] - The company emphasizes the importance of testing pricing strategies and adapting to consumer feedback rather than adhering to a rigid pricing model [2] Operational Adjustments - The company has been proactive in optimizing advertising and refining operational strategies in response to market challenges, including the impact of tariffs [4][5] - Continuous product development and market analysis are prioritized to ensure readiness for future opportunities, particularly in light of potential tariff reductions [4][5] Long-term Outlook - The company is confident in its ability to sustain and grow within the new product category, provided it avoids fundamental mistakes [6] - The experience gained from initial product failures has enhanced the company's understanding of the market, contributing to its current success [5][6]