TIK(SZ:000917) Zheng Quan Ri Bao Zhi Sheng·2025-04-30 04:14Core Viewpoint - The Anhua Tea Horse Road project, developed by Hunan Electric Media Co., Ltd. in collaboration with the Anhua County government, aims to transform the traditional tourism model into a unique micro-vacation destination, enhancing local tourism and promoting rural revitalization [1][2]. Group 1: Project Overview - The Anhua Tea Horse Road scenic area has been upgraded and will officially open during the May Day holiday, featuring a unique blend of cultural and recreational experiences [1]. - The project is part of a broader strategy to activate Anhua's rich tourism resources and support comprehensive tourism development [1][2]. - The total investment in the project exceeds 200 million yuan, with various new business formats being developed over the past three years [2]. Group 2: Strategic Development - The company has implemented a "new cultural tourism" strategy, focusing on product innovation and resource management, leveraging the Mango IP to create new tourism concepts [2]. - Since 2022, the company has rapidly become a key player in Hunan's cultural tourism industry, successfully launching several benchmark projects [2]. - The company is currently advancing the second phase of the project, which includes developing unique products like the Si You Valley and Adventure Park [3].