上海车展 | HERE科技：AI导航将成中国汽车出海新助力

Core Insights - HERE Technologies showcased its AI solutions, Advanced Driver Assistance Systems (ADAS), and Software Defined Vehicle (SDV) solutions at the 2025 Shanghai International Auto Show, emphasizing its role in supporting the development of assisted driving systems [1][2] Group 1: AI Integration and Applications - The company is leveraging AI to enhance its business by training high-quality data models for users and OEMs, which are essential for AI-assisted driving and assistant functions [3] - AI can significantly reduce R&D costs and time for OEM partners by simulating and rendering production road environments based on voice prompts [4] - HERE's AI navigation assistant can address challenges such as charging for electric vehicles by predicting and planning energy replenishment routes during long trips [5] Group 2: Collaboration with OEMs - HERE collaborates closely with OEMs from the early stages of development to understand their needs, ensuring that its capabilities align with partner requirements [4][6] - The company recognizes that different OEMs are at varying stages of development and require different types of data, such as map data or real-time data [4] Group 3: Market Significance and Challenges - China is highlighted as a crucial market for HERE, being the largest automotive exporter globally, with unique navigation and assisted driving needs due to its complex road conditions [6] - HERE aims to assist Chinese automotive companies in overcoming compliance challenges and legal risks when entering European markets, where road infrastructure is less advanced [6] Group 4: Safety and Standards - The company emphasizes the importance of safety in assisted driving technologies, asserting that products should not misrepresent their capabilities, particularly distinguishing between L2 level assistance and true autonomous driving [7]