火星人2025年一季度业绩显著下滑，需关注费用控制与债务状况

Financial Overview - The company's total operating revenue for Q1 2025 was 163 million, a year-on-year decrease of 53.31% [2] - The net profit attributable to shareholders was -54.16 million, a year-on-year decrease of 246.85% [2] - The net profit after deducting non-recurring items was -55.62 million, a year-on-year decrease of 264.55% [2] Profit and Cost Analysis - The gross profit margin was 40.18%, a decrease of 10.65 percentage points year-on-year [3] - The net profit margin was -33.3%, a decrease of 397.0 percentage points year-on-year [3] - Selling, general, and administrative expenses accounted for 67.92% of revenue, an increase of 139.6% year-on-year [3] Asset and Cash Flow Situation - The company's cash and cash equivalents were 57.2 million, a decrease of 62.57% compared to the same period last year [4] - Accounts receivable amounted to 8.9 million, a year-on-year decrease of 25.50% [4] - Interest-bearing liabilities were 50.7 million, a year-on-year decrease of 41.52% [4] - The net asset value per share was 3.1, a year-on-year decrease of 20.06% [4] - Operating cash flow per share was -0.2, a year-on-year decrease of 75.35% [4] Business Model and Financing Dividends - The company's performance is primarily driven by research and marketing [5] - Since its listing, the total financing amount has been 570 million, while total dividends paid have reached 977 million, resulting in a dividend-to-financing ratio of 1.71 [5]