| 证券代码：300894 | 证券简称：火星人 | 公告编号：2025-046 | | --- | --- | --- | | 债券代码：123154 | 债券简称：火星转债 | | 火星人厨具股份有限公司 关于可转换公司债券 2025 年付息的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 特别提示： 1、"火星转债"（债券代码：123154）将于 2025 年 8 月 5 日按面值支付第 三年利息，每 10 张"火星转债"（面值 1,000.00 元）派发利息为人民币 10.00 元（含税）。 2、债权登记日：2025 年 8 月 4 日（星期一）。 3、付息日：2025 年 8 月 5 日（星期二）。 5、本次付息期间及票面利率：计算期间为 2024 年 8 月 5 日至 2025 年 8 月 4 日，当期票面利率为 1.00%。 6、"火星转债"本次付息的债权登记日为 2025 年 8 月 4 日，凡在 2025 年 8 月 4 日前（含当日）买入并持有本期债券的投资者享有本次派发的利息，2025 年 8 月 4 日前（含当日）卖出本期债券的投 ...

Group 1 - The core viewpoint of the articles emphasizes the strategic importance of sports marketing for brands like Marsman, particularly in the kitchen appliance sector, as it allows for deeper engagement with health-conscious consumers [1][2][3] - Marsman integrated stove's sponsorship of the Zhejiang Basketball League (浙BA) is a key action to connect with high-end users, focusing on health value transmission and deep scene experience [2][3] - The brand aims to transform high attention from sports events into long-term brand assets by establishing deep user connections and reinforcing brand culture recognition [2][3][6] Group 2 - Marsman integrated stove addresses health concerns related to kitchen smoke, which can significantly exceed outdoor PM2.5 levels, by promoting its "smokeless" cooking technology [3][4] - The flagship product, Q60 integrated stove, features innovative technology that captures smoke at its source, ensuring a healthier cooking environment [3][4] - The collaboration with Zhejiang University on noise reduction technology allows for a quieter cooking experience, enhancing family communication in the kitchen [4][6] Group 3 - The brand's commitment to health is reflected in its initiatives, such as the "818 Smokeless Kitchen Day," and its support for sports events, reinforcing its image as a leader in health-oriented kitchen solutions [3][6] - Marsman aims to elevate its role from a functional provider to a leader in healthy lifestyle solutions through its marketing strategies [6]

Investment Rating - The report maintains a positive outlook on the home appliance sector, particularly highlighting the white goods segment as undervalued with high dividend yields and stable growth potential [5]. Core Insights - The report emphasizes the impact of government subsidies, with the third batch of 690 billion yuan allocated to support the consumption of old appliances, which is expected to stimulate demand in the home appliance market [4][11]. - The introduction of DJI's first robotic vacuum cleaner, ROMO, marks a significant entry into the market, indicating competitive dynamics in the home appliance sector [12]. - The report notes a general increase in sales volume across various appliance categories, with a particular focus on air conditioners and kitchen appliances, despite a decline in average selling prices [2][3][30][34][36]. Summary by Sections Air Conditioning Data - Online sales of air conditioners reached 9.18 million units in June 2025, a year-on-year increase of 27.9%, while offline sales were 1.032 million units, up 40.4% [2][30]. - The average online price decreased by 5.6% to 2,429 yuan per unit, and the offline average price fell by 2.5% to 4,031 yuan per unit [2][30]. Kitchen Appliance Data - Sales of range hoods increased, with online sales at 565,000 units (up 13.7%) and offline sales at 180,000 units (up 32.8%) in June 2025 [3][34]. - The average online price for range hoods decreased by 2.0% to 1,662 yuan, while the offline price increased by 4.8% to 4,674 yuan [3][34]. - Dishwasher sales also saw growth, with online sales at 192,000 units (up 8.9%) and offline sales at 49,000 units (up 24.3%) [3][36]. Industry Dynamics - The home appliance sector underperformed compared to the CSI 300 index, with the sector index remaining flat while the CSI 300 rose by 1.7% [4][6]. - Key companies such as Marsman and Lek Electric showed significant gains, while others like Huaxiang and Supor faced declines [4][8]. Investment Highlights - The report identifies three main investment themes: 1. White goods benefiting from favorable real estate policies and government incentives [5]. 2. Export-oriented companies like Ousheng Electric and Dechang Co. that are seeing stable income growth [5]. 3. Core component manufacturers like Huaxiang and Sanhua Intelligent Control, which are expected to benefit from increased demand in the white goods sector [5].

Market Overview - As of 10:29 AM today, the Shanghai Composite Index stands at 3592.77 points, above the annual line, with a change of 0.30% [1] - The total trading volume of A-shares today is 857.68 billion yuan [1] Stocks Breaking Annual Line - A total of 27 A-shares have surpassed the annual line today, with notable stocks including: - Opcon Vision (300595) with a deviation rate of 9.58% - Mars (300894) with a deviation rate of 6.80% - Xianju Pharmaceutical (002332) with a deviation rate of 3.03% [1] Deviation Rate Rankings - The following stocks have the highest deviation rates from the annual line: - Opcon Vision: Today's increase of 12.38%, turnover rate of 3.83%, annual line at 16.41 yuan, latest price at 17.98 yuan [1] - Mars: Today's increase of 8.18%, turnover rate of 8.48%, annual line at 13.62 yuan, latest price at 14.55 yuan [1] - Xianju Pharmaceutical: Today's increase of 5.12%, turnover rate of 5.68%, annual line at 10.36 yuan, latest price at 10.67 yuan [1] Stocks with Smaller Deviation Rates - Stocks with smaller deviation rates that have just crossed the annual line include: - Beiqi Blue Valley (600733) with a deviation rate of 0.03% - Qianhe Flavor (603027) with a deviation rate of 0.05% - Luyang Energy (002088) with a deviation rate of 0.15% [2]

火星人厨具股份有限公司 | 证券代码：300894 | 证券简称：火星人 | 公告编号：2025-045 | | --- | --- | --- | | 债券代码：123154 | 债券简称：火星转债 | | 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 特别提示： 关于不向下修正"火星转债"转股价格的公告 1、截至 2025 年 7 月 21 日，火星人厨具股份有限公司（以下简称为"公司"） 股票已出现连续三十个交易日中至少有十五个交易日的收盘价格低于当期转股价 格的 85%的情形，触发"火星转债"转股价格的向下修正条件。 2、2025 年 7 月 21 日，公司召开的第三届董事会第二十七次会议审议通过 了《关于不向下修正"火星转债"转股价格的议案》，公司董事会决定不向下修正 "火星转债"转股价格，同时自本次董事会审议通过次日起至 2025 年 12 月 31 日， 如再次触发"火星转债"转股价格的向下修正条件，亦不提出向下修正方案。下一 触发转股价格修正条件的期间从 2026 年 1 月 1 日重新起算，若再次触发"火星 转债"转股价格向下修正条件，届时 ...

第三届董事会第二十七次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 火星人厨具股份有限公司（以下简称"公司"）第三届董事会第二十七次会 议于 2025 年 7 月 21 日（星期一）在公司会议室以现场结合通讯的方式召开。会 议通知已于 2025 年 7 月 16 日通过通讯的方式送达各位董事。本次会议应出席董 事 9 人，实际出席董事 9 人。 会议由董事长黄卫斌先生主持，公司全体监事及高级管理人员列席了本次 会议。会议召开符合有关法律、法规、规章和《公司章程》的规定。 | 证券代码：300894 | 证券简称：火星人 | 公告编号：2025-044 | | --- | --- | --- | | 债券代码：123154 | 债券简称：火星转债 | | 火星人厨具股份有限公司 二、董事会会议审议情况 经各位董事认真审议，会议形成了以下决议： 鉴于"火星转债"存续届满期尚远，公司董事会和管理层综合考虑行业未来发 展前景、公司的基本情况、市场环境、股价走势等诸多因素，基于对公司长期稳健发 展与内在价值的信心，同时明确投资者预 ...

Core Viewpoint - The company Mars (300894) announced that its controlling shareholder and actual controller, Mr. Huang Weibin, has released the pledge on 23 million shares, which accounts for 15.55% of his holdings and 5.64% of the company's total share capital [1] Summary by Relevant Sections - **Share Pledge Release** - Mr. Huang Weibin released a pledge on 23 million shares, which is 15.55% of his total holdings and 5.64% of the company's total share capital [1] - **Pledge Details** - The released shares were pledged to Yunnan International Trust Co., Ltd. on August 8, 2024, with a maturity date of July 16, 2025 [1] - **Current Pledge Status** - As of the announcement date, Mr. Huang Weibin has a total of 42 million shares pledged, representing 28.40% of his holdings and 10.30% of the company's total share capital [1] - **Convertible Bonds** - The company has issued convertible bonds that are currently in the conversion period, with a total share capital of 408 million shares [1]

| 证券代码：300894 | 证券简称：火星人 | 公告编号：2025-043 | | --- | --- | --- | | 债券代码：123154 | 债券简称：火星转债 | | 火星人厨具股份有限公司 关于控股股东、实际控制人部分股份解除质押的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 1、本次股份解除质押基本情况 注：公司发行的可转换公司债券目前处于转股期内，本公告中"占公司总股 本比例"按照截至 7 月 16 日的股本总数 407,722,935 股计算。 2、股东股份累计质押情况 截至本公告披露日，上述股东及其一致行动人所持质押股份情况如下： | | | | | 合计 | 合计 | 已质押股份 | | 未质押股份 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | 情况 | | 情况 | | | | | | 累计被 | 占其 | 占公 | | 占已 | | 占未 | | | 持股数 | 持股 | | 所持 | 司总 | 已质押股 ...

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [4] Core Views - The home appliance industry is experiencing internal growth while external sales are under pressure, with a stable outlook for the second quarter [4][13] - Domestic sales are benefiting from national subsidy policies, leading to positive retail and shipment growth, while external sales face challenges due to high base effects and tariff disruptions [13][14] - The overall performance of listed home appliance companies is expected to remain stable with revenue growth driven by structural upgrades and efficiency improvements [13] Summary by Sections White Goods - Domestic sales growth is accelerating, while external sales are declining due to high base effects and tariff disruptions [2][14] - In April and May, air conditioner shipments increased by 2.6% year-on-year, with domestic sales up 9.5% and external sales down 6.3% [2][14] - Revenue growth for white goods companies is expected to be around double digits, with profit margins showing slight improvement [2][22] Kitchen Appliances - Kitchen appliance demand is improving due to national subsidy policies, with online retail sales growth for range hoods and gas stoves between 10%-20% [2][38] - However, the real estate sector continues to exert pressure, particularly on integrated stove companies [38] - Traditional kitchen appliance companies are expected to see improved profit margins due to declining raw material prices [38] Black Goods - The black goods segment is experiencing structural upgrades, with television sales and revenue increasing by 9.7% and 14.5% respectively during the 618 shopping festival [3][49] - Panel prices have begun to decline, which is expected to improve profitability for black goods companies [49] Small Appliances - The small appliance sector is seeing a recovery in kitchen small appliances, with online retail sales for kitchen small appliances growing by 25% during the 618 period [4][57] - However, external sales are facing short-term pressure due to tariffs and overseas factory setups [57] - Companies like Roborock and Ecovacs are expected to see significant revenue growth, with Roborock projected to grow by 40% [72]

| 证券代码：300894 | 证券简称：火星人 公告编号：2025-042 | | --- | --- | | 债券代码：123154 | 债券简称：火星转债 | 火星人厨具股份有限公司 关于预计触发可转债转股价格向下修正条件的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 特别提示： 1、股票代码：300894；股票简称：火星人 2、债券代码：123154；债券简称：火星转债 （三）可转换公司债券转股期限 3、转股价格：32.95元/股 4、转股起止日期：2023 年2 月13日起至2028年8 月4日止 5、根据《火星人厨具股份有限公司向不特定对象发行可转换公司债券募集 说明书》（以下简称"《募集说明书》"）中相关约定："在本次可转债存续 期间，当公司股票在任意连续三十个交易日中至少有十五个交易日的收盘价格 低于当期转股价格的 85%时，公司董事会有权提出转股价格向下修正方案并提 交公司股东大会表决。" 自 2025 年 7 月 1 日至 2025 年 7 月 14 日，火星人厨具股份有限公司（以下 简称"公司"）股票已有 10 个交易日的收 ...