Haitong Securities(SH:600837) Zhong Guo Xin Wen Wang·2025-04-30 05:31Group 1 - The first "Sunshine Neighborhood 3V3 Basketball Tournament" has commenced, lasting for one month and involving 184 community representative teams with over 800 participants across Qingdao's seven districts and three cities [2][3] - The event is themed "Sunshine Neighborhood, Walking Together" and aims to create a sports industry ecosystem that promotes health, vitality, and fashion, aligning with national policies on sports and community engagement [2][3] - Qingdao Sports Group and Rizhao Bank Qingdao Branch have launched the "Sunshine Basketball Community" initiative, focusing on "sports + finance" collaboration to enhance community well-being and customer interaction [2][4] Group 2 - The tournament features mixed-gender teams and includes fun challenge events to encourage participation, with activities like "Sunshine Market" and co-branded card discounts enhancing the "sports + consumption" experience [3][4] - Qingdao Sports Group is positioned as the largest and most resource-rich cultural and sports industry complex in Shandong, actively promoting basketball culture and organizing various high-profile basketball events [3][4] - The partnership between Qingdao Sports Group and Rizhao Bank aims to deepen community engagement through innovative activities and products, contributing to the synergy between the sports industry and urban economic development [4][5]