Group 1 - The core viewpoint of the news is that Guilin Tourism is actively addressing recent criticisms and enhancing its service quality through strategic initiatives and innovative practices, demonstrating its commitment as a leading player in the regional tourism industry [1][4] - The company has launched the "I Serve, I Promise" brand declaration action to improve service quality and ensure a positive experience for every visitor, emphasizing its responsibility as a state-owned enterprise [1][2] - Guilin Tourism's strategic plan includes "one core, one optimization, two wings, and three expansions," focusing on optimizing existing resources and enhancing new growth through product innovation and technology integration [2][3] Group 2 - The company is developing new tourism consumption models, such as low-altitude sightseeing projects, and aims to create a comprehensive tourism system that integrates various cultural elements and resources along the Li River [3] - Guilin Tourism plans to enhance its performance by optimizing bad assets, promoting internal growth through asset management, and expanding externally through project development by 2025 [3] - The company is actively participating in international tourism promotion activities to enhance Guilin's image as a global tourist destination and attract more international visitors [3][4]
桂林旅游召开2024年度业绩说明会 创新求变推动文旅转型升级