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洋河股份2024年营收达288.76亿元 以产品创新锻造发展韧性

Core Viewpoint - Jiangsu Yanghe Brewery Co., Ltd. reported a revenue of 28.876 billion yuan and a net profit of 6.673 billion yuan for 2024, with a focus on adjusting development strategies to enhance core competitiveness amid industry changes and market competition [1] Group 1: Financial Performance - In 2024, the company achieved a revenue of 28.876 billion yuan and a net profit of 6.673 billion yuan, with a net profit excluding non-recurring gains and losses of 6.835 billion yuan [1] - For Q1 2025, the company reported a revenue of 11.066 billion yuan and a net profit of 3.637 billion yuan, with a net profit excluding non-recurring gains and losses of 3.617 billion yuan [1] Group 2: Market Strategy - Yanghe Brewery employs a "dual-wheel drive" strategy of "deep cultivation in the province + breakthroughs outside the province" to open up growth space, focusing on Jiangsu and the Yangtze River Delta markets [2] - The company increased its number of distributors by 77 nationwide in 2024, with 39 new distributors in Jiangsu and 38 in other provinces [2] Group 3: Operational Efficiency - The company optimized its marketing organization and adopted a "precise marketing" approach, establishing a digital channel management system to enhance operational efficiency [3] - Yanghe Brewery focuses on deepening its core market in Jiangsu and the Yangtze River Delta while implementing targeted strategies for different market categories [3] Group 4: Product Innovation - Yanghe Brewery maintains a leading position in production scale, with over 70,000 high-quality fermentation pits and an annual production capacity of over 160,000 tons of raw liquor [4] - The company launched the first authorized high-end vintage liquor, "Dream Blue Handcrafted Class," and upgraded its popular product "Sea Blue" for the seventh generation in 2025 [5] Group 5: Shareholder Returns - Since its listing in 2009, Yanghe Brewery has completed 16 cash dividend distributions, totaling 52.853 billion yuan [5] - The company plans to distribute a cash dividend of 23.17 yuan per 10 shares, amounting to a total of 3.49 billion yuan for 2024 [6]