Core Viewpoint - The movie "The Vast Horizon is My Love" combines a concert and film premiere, creating a unique experience that enhances audience engagement and opens new avenues for film promotion [3][4][8]. Group 1: Event Overview - The premiere event, titled "Rushing to the Horizon," took place on April 28, featuring a mix of performances and film screenings, marking a novel approach in the industry [1][3]. - The film is set to be released nationwide on May 1, and it is a road comedy that incorporates elements from the popular song "The Most Dazzling National Style" by the group Phoenix Legend [3][4]. Group 2: Industry Innovation - This premiere is the first of its kind to merge a concert format with a film premiere, breaking traditional boundaries and providing a fresh promotional strategy for films [3][8]. - The event was organized by Alibaba Pictures and involved cross-industry collaboration, showcasing the potential for innovative marketing strategies in the film industry [3][8]. Group 3: Audience Engagement - The premiere attracted a full house, with audience members expressing their enjoyment of the unique format that combined live performances with film viewing [6][8]. - Audience feedback highlighted the successful integration of entertainment and interaction, suggesting a strong demand for similar events in the future [8][11]. Group 4: Film Content and Themes - The film features a journey across 5,000 kilometers, showcasing China's diverse landscapes and cultures, which adds a travel element to the viewing experience [9][11]. - The narrative follows characters from Inner Mongolia to Hunan, emphasizing the beauty of the country's natural scenery and cultural richness [9][11]. Group 5: Marketing and Tourism Integration - The film's promotional strategy includes partnerships with travel agencies to create themed travel packages, encouraging viewers to explore locations featured in the film [13][15]. - Alibaba Pictures is leveraging its ecosystem to enhance the film's tourism value, offering customized travel experiences linked to the movie [13][15].
阿里影业解锁影演联动新玩法，电影《苍茫的天涯是我的爱》首创“演唱会式首映礼”