Roborock(SH:688169) Xin Lang Cai Jing·2025-04-30 06:38Core Viewpoint - The company reported 1Q25 performance that exceeded revenue expectations but fell short on net profit due to product mix and new product launch timing [1][2]. Revenue Performance - 1Q25 revenue reached 3.428 billion yuan, a year-on-year increase of 86.22%, driven by strong overseas sales [1]. - Domestic sales are estimated to have doubled year-on-year, supported by government subsidies and increased market share [1]. - Online sales of the company's floor and washing machines saw significant growth, with year-on-year increases of 90% and 349% respectively [1]. - In the European market, revenue is estimated to have doubled year-on-year due to channel reforms and refined operations [1]. - The U.S. market saw a year-on-year revenue increase of 50%, while the Asia-Pacific region also experienced a 50% increase [1]. Profitability Analysis - The company's gross margin for 1Q25 was 45.5%, a decrease of 11 percentage points year-on-year, primarily due to pricing strategies and the late launch of new products [2]. - The sales expense ratio increased to 27.8%, reflecting upfront investments in new product launches and the costs associated with nurturing new categories [2]. - The net profit margin was 7.8%, down 13.9 percentage points year-on-year, influenced by reduced other income and investment income [2]. Development Trends - The company is expected to continue gaining market share and stabilize profit margins, with strategies implemented since 3Q24 showing positive results [3]. - Factors such as ongoing government subsidies, expanded price ranges, and market development are anticipated to drive revenue growth in 2025 [3]. - An increase in the proportion of new products and improved marketing and channel management are expected to support profit margin stabilization [3]. Earnings Forecast and Valuation - The net profit forecasts for 2025 and 2026 have been revised down by 13% and 10% to 1.995 billion yuan and 2.468 billion yuan respectively [4]. - The current stock price corresponds to a price-to-earnings ratio of 17.2 times and 13.9 times for 2025 and 2026 [4]. - The target price has been reduced by 21% to 237.62 yuan, reflecting a potential upside of 28% from the current stock price [4].