を、日本 2026 年 01 月 31 日 t = 7.7 相关研究 若研究好 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 A0230522120003 liujl@swsresearch.com 三大白电 2 月排产数据发 光电公告收购预案 ──《2026/01/26-2026/01/30》家电周报 本期投资提示: 请务必仔细阅读正文之后的各项信息披露与声明 申万宏源研究微信服务号 本周家电板块跑输沪深 300 指数。本周申万家用电器板块指数下降 2.4%，同期沪深 300 指数上升 1.1%, 家电板块指数跑输沪深 300。重点公司方面, 欧普照明 (4.5%) 、老 板电器 (3.5%) 、美的集团 (1.1%) 领涨;科沃斯 (-13.2%) 、莱克电气 (- 12.2%）、华翔股份（-11.6%）领跌。 行业动态：1）三大白电 2026 年 2 月排产数据发布。据产业在线最新发布的三大白电排 ○ 产报告显示，2 月份家用空调排产 1149 万台，较去 ...

行 业 及 产 业 家用电器 相关研究 证 券 研 究 报 告 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 A0230522120003 liujl@swsresearch.com 2026 年 01 月 31 日 三大白电 2 月排产数据发布，民爆 光电公告收购预案 看好 ——《2026/01/26-2026/01/30》家电周报 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 行 业 研 究 / 行 业 点 评 - ⚫ 本周家电板块跑输沪深 300 指数。本周申万家用电器板块指数下降 2.4%，同期沪深 300 指数上升 1.1%，家电板块指数跑输沪深 300。重点公司方面，欧普照明（4.5%）、老 板电器（3.5%）、美的集团（1.1%）领涨；科沃斯（-13.2%）、莱克电气（- 12.2%）、华翔股份（-11.6%）领跌。 ⚫ 行业动态：1）三大白电 2026 年 2 月排产数据发布。据产业在 ...

| 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 920926 | 鸡智科技 | 17.80 | -4.35% | 2.34万 | | 4215.81万 | | 603486 | 科沃斯 | 71.82 | -3.47% | 6.77万 | | 4.91亿 | | 300272 | 开能健康 | 7.36 | -2.90% | 19.92万 | | 1.47亿 | | 920199 | 倍益康 | 41.99 | -2.44% | 1.93万 | | 8048.74万 | | 002032 | 苏泊尔 | 43.17 | -2.26% | 2.60万 | | 1.14亿 | | 688169 | 石头科技 | 142.61 | -1.58% | 3.33万 | | 4.77亿 | | 002403 | 爰仕达 | 12.11 | -1.38% | 4.31万 | 5209.47万 | | | 002959 | 小熊电器 | 43.30 | -1.05% | 1.49万 | 6527 ...

当市场增速放缓、消费趋于理性，传统"以价换量"的增长逻辑已难以为继，头部品牌纷纷将目光投向技 术深耕与战略转型的深水区。AI赋能、健康理念、高端化布局、跨界融合……这些关键词正重塑着家 用电器行业的竞争格局。 本期世研指数榜单聚焦家用电器行业，透过热度指数，带你洞察这场由技术驱动、战略引领的产业变革 浪潮。 | 訓讀 排名 | | | 指数 | | | --- | --- | --- | --- | --- | | 01 | Midea | 美的 | 1.92 | ▲ 3 | | 02 | GGREEAP | 格力 | 1.71 | ▲ 6 | | 03 | Panasonic | 松下 | 1.68 | ▲ 9 | | 04 | Haier 124 | 海示 | 1.68 | ▲ J | | 05 | Z | 石头科技 | 1.56 | V 4 | | OR | Skyworth 创维 | છોસ્ | 1.39 | ▲ 5 | | 07 | Hisense | 海信 | 1.34 | ▲ 3 | | 08 | TCL | TCL | 1.31 | ▼ 3 | | 09 | SIEMENS | 西门子 | ...

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [3] Core Insights - The home appliance sector's fund holding ratio remains low at 2.40% for Q4 2025, with a slight increase of 0.08 percentage points from the previous quarter, which is still at a low level compared to historical data since 2010 [6][9] - The white goods segment saw an increase in holdings, while the vacuum cleaner segment experienced a reduction in allocation [17][21] - There is a divergence in northbound holdings, with some companies like Hisense Home Appliances and Bull Group seeing increases, while others like Vatti and Roborock saw declines [42] Summary by Sections Home Appliance Sector Fund Holding Ratio - The fund holding ratio for the home appliance sector in Q4 2025 is 2.40%, ranking 12th among all sectors, with a cumulative increase of 4.09% in the CITIC home appliance index, also ranking 12th in absolute returns [6][9][14] White Goods Increase and Vacuum Cleaner Reduction - The fund holding ratios for sub-segments in Q4 2025 are as follows: white goods at 1.88% (+0.24 percentage points), small appliances at 0.71% (+0.08 percentage points), upstream appliances at 0.27% (-0.16 percentage points), black goods at 0.08% (-0.03 percentage points), kitchen appliances at 0.03% (-0.01 percentage points), and lighting at 0.03% (stable) [17][21] Northbound Holdings Divergence - The northbound holdings for the home appliance sector showed mixed results in Q4 2025, with increases for Hisense Home Appliances (+0.78 percentage points), Bull Group (+0.41 percentage points), and Yitian Smart (+0.41 percentage points), while declines were noted for Vatti (-2.31 percentage points), Roborock (-1.69 percentage points), and XGIMI (-1.47 percentage points) [42][44] Investment Recommendations - The report recommends leading white goods companies such as Midea Group, Haier Smart Home, Gree Electric Appliances, and Hisense Home Appliances, as well as TV leader Hisense Visual and cleaning appliance leaders Roborock and Ecovacs [57]

ab 20 January 2026 Global Research China Consumer Sector 2026 GCC takeaways: Sector valuation remains attractive with signs of consumption recovery Green shoots in consumer confidence with increasing divergence in preferences We hosted ~35 consumer companies (listed and private), one expert panel on shopping malls and new consumption trends, and a tour in Shanghai and Hangzhou. Despite the near-term property market downturn, we have seen green shoots in consumer confidence and think improving stock market r ...

中国可选消费 China (Overseas) Discretionary 餐饮、潮玩及家电行业周报 F&B, Designer Toys and Home Appliances Sector Weekly Report [Table_yemei1] 观点聚焦 Investment Focus 研究报告 Research Report 25 Jan 2026 | [Table_Info] | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 市盈率 P/E | 股票名称 | 评级 | 目标价 | PE(2025E) | PE(2026E) | | | | 泡泡玛特 | Outperform 354.00 | 24 | 16 | 安踏体育 | Outperform 104.11 | 14 | 14 | | 华住酒店集团有限 | Outperform 52.00 | 23 | 18 | 公司 | | | | | 李宁 | Outperform 19.99 | 16 | 15 | 名创优品 | Outperform 26.60 | 1 ...

Investment Rating - The report assigns an "Overweight" rating to the home appliance industry [4]. Core Insights - The report highlights a slight decline in fund holdings in the home appliance sector, with a 2.6% allocation in actively managed equity funds for Q4 2025, down 0.2 percentage points from Q3 [2][4]. - December retail sales for home appliances showed a year-on-year decline of 18.7%, indicating ongoing pressure despite a high base in the previous year [2][4]. - The European Union has mandated registration for imports of robotic lawn mowers from China, with potential anti-dumping duties estimated between 21.4% and 57.4% [2][4]. Summary by Sections Investment Recommendations - The report suggests that national subsidies are expected to transition smoothly, and leading companies in both black and white appliances are recommended for their stable operations and high dividends, including Midea Group (13.1X PE), Haier Smart Home (11.4X), TCL Electronics (12.7X), and Hisense Visual (12.7X) [4]. - It emphasizes the core drivers of smart home appliances' overseas expansion, recommending leading robotic vacuum manufacturers Roborock (20.3X) and Ecovacs (22.5X) [4]. - Companies with stable performance and upward potential include Ninebot (19.9X), Anfu Technology (56.8X), Hailong Cold Chain (15.9X), and Beiding Co. (35.3X) [4]. - The report also notes that home appliance companies are diversifying into new areas, recommending Rongtai Health (21.3X) and Wanlong Magnetic Plastic (21.9X) [4]. Market Data - In December 2025, the production of home air conditioners was 14.782 million units, down 18.7% year-on-year, with domestic sales at 5.397 million units, down 26.7% [2][4]. - The total domestic sales for the year reached 10.521 million units, a slight increase of 0.7% year-on-year, while total exports were 9.318 million units, down 3.4% [2][4]. - The overall retail sales for home appliances in December 2025 amounted to 97.1 billion yuan, with a cumulative annual total of 1,169.5 billion yuan, reflecting an 11.0% year-on-year increase [2][4].

Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly on leading companies in the white and black goods sectors, highlighting their low valuations, high dividends, and stable growth potential [2][3]. Core Insights - The report identifies three main investment themes: 1. **Dividend and Growth**: Leading companies in the white and black goods sectors are characterized by low valuations, high dividends, and stable growth, providing a high safety margin and significant price elasticity. The impact of the trade-in policy is expected to continue positively into 2026 [2][3]. 2. **Technological Transition**: Key upstream component manufacturers are diversifying into emerging technology sectors such as robotics, data center temperature control, and semiconductors, seeking cross-industry transformation [2][3]. 3. **Market Demand**: Both domestic and international markets show promising demand, with established companies expanding production bases globally to mitigate trade fluctuations and capture growth in emerging markets [2][3]. Sales Data Summary - **Air Conditioning**: In December 2025, online retail sales volume was 720,000 units, a year-on-year decrease of 38.5%, while offline sales volume was 162,000 units, down 42.9%. The average online retail price decreased by 4.2% to 2,981 yuan per unit, and the offline average price fell by 20.1% to 3,801 yuan per unit [2][3][35]. - **Kitchen Appliances**: - **Range Hoods**: Online sales volume was 443,000 units, down 16.8%, while offline sales were 57,000 units, down 32.1%. The online average price increased by 14.4% to 1,739 yuan per unit, while the offline average price decreased by 14.4% to 3,813 yuan per unit [3][41]. - **Dishwashers**: Online sales volume was 49,000 units, down 10.2%, and offline sales were 5,000 units, down 44.2%. The online average price decreased by 1.1% to 4,245 yuan per unit, while the offline average price increased by 1.4% to 7,990 yuan per unit [3][41]. Company Updates - **Yitian Intelligent**: Forecasts a net loss of 186 to 152 million yuan for 2025, compared to a profit of 26.54 million yuan in 2024 [5][11]. - **Roborock Technology**: Launched new products including the G30S Pro and P20 Ultra, featuring advanced cleaning technologies and high efficiency [5][12]. - **Stock Performance**: The home appliance sector outperformed the CSI 300 index, with notable gains from companies like Aojiahua (10.1%) and Hisense Visual (5.7%) [5][6][8]. Macro Economic Environment - As of January 23, 2026, the USD to RMB exchange rate was 6.9929, reflecting a decrease of 0.51% since the beginning of the year [46][48]. - In December 2025, the total retail sales of consumer goods reached 45,135.90 billion yuan, a year-on-year increase of 0.86% [48][49].

Investment Rating - The report assigns an "Accumulate" rating for the home appliance industry [4]. Core Insights - The report highlights a slight decline in fund holdings in the home appliance sector, with a 2.6% allocation in actively managed equity funds for Q4 2025, down 0.2 percentage points from Q3 [2][4]. - The report notes that the production of household air conditioners in December 2025 was 14.782 million units, a year-on-year decrease of 18.7%, with domestic sales down 26.7% and exports down 13.2% [2][4]. - The report mentions that the EU has mandated registration for imports of robotic lawn mowers from China, with potential anti-dumping duties estimated between 21.4% and 57.4% [2][4]. Summary by Sections Investment Recommendations - The report suggests that national subsidies are expected to transition smoothly, and recommends several companies for investment based on their stable operations and high dividends, including Midea Group (13.1X), Haier Smart Home (11.4X), TCL Electronics (12.7X), and Hisense Visual (12.7X) [4]. - It highlights the core drivers for smart home appliances' overseas expansion, recommending leading robotic vacuum companies Roborock (20.3X) and Ecovacs (22.5X) [4]. - The report also recommends companies with stable performance and upward potential, such as Ninebot (19.9X), Anfu Technology (56.8X), Hailong Cold Chain (15.9X), and Beiding Co. (35.3X) [4]. - Additionally, it points out companies expanding into new business lines, recommending Rongtai Health (21.3X) and Wanlong Magnetic Plastic (21.9X) [4]. Market Data - The report provides data on the top five holdings in the home appliance sector, with Midea Group valued at 19.9 billion, Haier Smart Home at 6 billion, and others showing varying changes in market value [4]. - It notes that the overall retail sales of home appliances in December 2025 were 97.1 billion, a year-on-year decrease of 18.7% [2][4]. - The report indicates that the total domestic sales volume for the air conditioning industry in 2025 was 10.521 million units, a slight increase of 0.7% year-on-year, while total exports were 9.318 million units, down 3.4% [2][4].