Core Viewpoint - The event "Seeking China's Good Ingredients" initiated by the Central Radio and Television Station and local governments aims to promote rural revitalization and brand integration through innovative models combining media credibility, local resources, digital platforms, and brand industrialization [1][3]. Group 1: Event Launch and Collaboration - The event was launched at Qu Yuan Temple Square, featuring a performance that highlighted the cultural significance of the region [3]. - Good Products has been designated as a strategic partner for regional public brand ecological cooperation, collaborating with seven county governments to promote ingredient traceability and rural revitalization [3][5]. Group 2: Product Offerings and Cultural Significance - Good Products focuses on geographical indication raw materials from Hubei, introducing a series of culturally rich Dragon Boat Festival gift boxes featuring local specialties [5]. - The company has developed high-value products such as orange peel toast and lotus root snacks, enhancing the economic value of local agricultural products [5][8]. Group 3: Strategic Goals and Future Plans - Good Products emphasizes the importance of high-quality raw materials, committing to long-term direct sourcing and quality standard development in collaboration with local governments [8]. - The company plans to establish 10 core raw material bases across 50 production areas nationwide, aiming to create a complete value chain from soil to food [8].
从屈原故里出发,良品铺子“寻味中国好原料”,绘乡村振兴新画卷