Xin Jing Bao·2025-04-30 07:55Core Insights - Taobao's instant retail business "Xiaoshida" has been upgraded to "Taobao Flash Purchase," which will be prominently featured on the Taobao app homepage [1] - The upgrade aims to provide significant consumer subsidies, including free red envelopes, free milk tea, and large discount coupons for takeout [1][2] - The integration of Ele.me and other existing instant retail services indicates that Alibaba views instant retail as a key growth driver for its e-commerce business [2] Group 1 - The upgraded Taobao Flash Purchase will launch in 50 cities initially and expand nationwide by May 6 [1] - The project aims to leverage Alibaba's existing strengths in brand e-commerce and collaborate with brand merchants and offline stores to enhance consumer experience [1] - The initiative is expected to save on marketing costs, allowing for larger consumer subsidies [1] Group 2 - The goal is to accelerate coverage to 200 core chain brands, building on the initial integration of major brands during the Xiaoshida launch [2] - Over 3 million stores have already activated the Xiaoshida service, covering various categories such as electronics, clothing, fast-moving consumer goods, and fresh food [2] - The new Taobao Flash Purchase has also integrated with Miniso's "24H Super Store," which collaborates with Meituan for rapid delivery [2]