3 6 Ke·2025-04-30 08:22Core Viewpoint - The 2025 Shanghai Auto Show reflects a significant shift in the automotive industry, where traditional competition based on speed and concepts is replaced by a focus on product quality, technology, brand strength, and comprehensive capabilities. The transition to electric and intelligent vehicles is now a consensus, but many companies face survival challenges in an increasingly competitive market [1][27]. Group 1: Absence of Brands - Several notable automotive brands, including Beijing Hyundai, Kia, and luxury brands like Rolls-Royce and Lamborghini, were absent from the 2025 Shanghai Auto Show, indicating strategic decisions or difficulties in surviving a highly competitive market [1][5]. - Neta Auto, once a rising star in the new energy vehicle sector, has faced severe operational challenges, with sales plummeting to just 487 units in January and February 2025, and no data available for March [3][5]. Group 2: Traditional Brands Struggling - Korean brands like Beijing Hyundai and Kia have seen a significant decline in market presence, with their absence from the auto show marking a historic low since entering the Chinese market in 2002. Their slow adaptation to the electric vehicle market has contributed to their decline [5][7]. - French brands under Dongfeng, such as Citroën and Peugeot, are also struggling, with their market share falling behind Korean brands and facing challenges in keeping up with the rapid pace of model updates in the domestic market [7][9]. Group 3: New Forces and Market Dynamics - The automotive market is witnessing a clear divide among leading players, with companies like BYD and Huawei maintaining strong market presence and technological innovation, while some new entrants are facing resource constraints and market exits due to financial difficulties [9][27]. - The trend of "reverse joint ventures" is gaining momentum, with companies like Toyota and BMW shifting decision-making power to their Chinese teams to better align with local market demands [10][12]. Group 4: Technological Competition - The auto show has transformed into a platform for technological competition, with advancements in charging speed, battery technology, and autonomous driving systems becoming critical for market success. L2-level driving assistance systems are becoming standard, with a penetration rate exceeding 65% [18][20]. - The presence of international technology suppliers at the auto show highlights the growing importance of global collaboration in the automotive supply chain, with many foreign companies showing keen interest in Chinese innovations [20][22]. Group 5: Global Expansion - Chinese automotive companies are increasingly focusing on global markets, with Chery and SAIC Motors leading the way in exports. Chery has become the top exporter of Chinese brands, while SAIC plans to launch 17 new models for overseas markets in the next three years [22][24]. - The presence of overseas dealers and media at the auto show indicates that international markets will be a key growth driver for Chinese automotive companies moving forward [26]. Conclusion - The 2025 Shanghai Auto Show signifies a critical juncture for the automotive industry, where the competition is intensifying, and companies must adapt to new technologies and market dynamics to survive. The industry is poised for a significant transformation, with potential for higher quality and performance vehicles for consumers in the future [27].