3 6 Ke·2025-04-30 08:33Group 1 - The automotive industry is shifting focus from price wars to smart driving technology, with companies realizing that mere price reductions have limited impact on consumer behavior and can harm brand value [1] - BYD has announced that all its models will be equipped with smart driving features, leading to a rapid industry-wide adoption of L2-level assisted driving in vehicles priced under 150,000 yuan [2][4] - The penetration rate of L2-level assisted driving in new passenger car sales in China reached 57.3% in 2024, indicating a transition from the "trial phase" to the "popular phase" for smart driving technology [2] Group 2 - Various new models, such as the BYD Seal and Leap Motor B10, are now offering advanced driving assistance features at lower price points, demonstrating a trend of cost control and technology accessibility [4][6] - The competition in smart driving technology is intensifying among domestic brands, which are rapidly expanding their offerings across different price segments, challenging traditional pricing logic [8] Group 3 - Joint ventures and collaborations are becoming essential for foreign car manufacturers to maintain market share, with companies like Dongfeng Nissan partnering with local tech firms to enhance their smart driving capabilities [10][12] - Luxury brands are also responding to the competition, with Audi and BMW introducing advanced smart driving features in their new models, indicating a shift in the luxury segment towards more accessible technology [12][14] Group 4 - Safety has emerged as a key focus in the marketing of smart driving technologies, with companies emphasizing the importance of safety features over aggressive performance claims [15][19] - The Shanghai Auto Show highlighted the industry's commitment to safety and reliability in smart driving systems, with companies like Huawei and Xiaopeng Motors prioritizing safety in their product offerings [15][17] Group 5 - The concept of "safety redundancy" and "scene optimization" has become prevalent in discussions about smart driving, reflecting the industry's recognition of the need for safety in the face of rapid technological advancement [20] - The transition of consumer attitudes towards smart driving from novelty to necessity underscores the importance of reliable technology, as companies strive to balance cost, safety, and technological advancement [20]