东方雨虹(002271)：竞争扰动毛利率 费用管控趋严

Core Viewpoint - The company reported a revenue of 5.955 billion yuan in Q1 2025, a year-on-year decrease of 16.71% and a quarter-on-quarter decrease of 6.32%, with a net profit attributable to shareholders of 192 million yuan, down 44.68% year-on-year but up 116.45% quarter-on-quarter, indicating a challenging operating environment due to slow project resumption after the Spring Festival [1] Financial Performance - The company's gross margin for Q1 2025 was 23.73%, a decrease of 5.95 percentage points year-on-year but an increase of 9.30 percentage points quarter-on-quarter, primarily due to weak short-cycle demand and ongoing price competition in the industry [2] - Total operating expenses for Q1 2025 amounted to 1.013 billion yuan, a year-on-year decrease of 30.5%, with an expense ratio of 17.02%, down 3.38 percentage points year-on-year, reflecting strengthened cost control [2] Cash Flow and Debt Management - As of the end of Q1 2025, the company's net accounts receivable was 8.371 billion yuan, down 22.4% year-on-year but up 14.0% quarter-on-quarter, indicating a tightening of credit policies [3] - The company reported a negative operating cash flow of 813 million yuan in Q1 2025, an improvement of 1.076 billion yuan year-on-year, with a cash collection ratio of 92.9% [3] - The debt ratios as of Q1 2025 were 49.7% for total liabilities and 22.3% for interest-bearing liabilities, showing a healthy overall debt structure [3] Market Outlook - The real estate market shows marginal improvement, with new home transaction volumes in key cities increasing by 7.2% week-on-week but down 19.5% year-on-year, while second-hand home transactions have increased by 0.6% week-on-week and 3.9% year-on-year, potentially supporting demand for the company's products [4] - The company maintains a long-term positive outlook despite short-term disruptions, with EPS forecasts for 2025-2027 at 0.69, 1.03, and 1.24 yuan respectively, and a target price of 14.49 yuan based on a 21x PE ratio for 2025 [5]