天味食品股价暴跌 一季度核心品类收入下滑

Core Viewpoint - Tianwei Food, known as the "first stock of Sichuan-style hot pot ingredients," reported a shocking Q1 performance with a revenue decline of 24.8% to 642 million yuan and a net profit drop of 57.53% to 74.73 million yuan, leading to a significant stock price drop of nearly 19% over three trading days [1] Revenue Decline - The company's three core product categories experienced significant revenue declines in Q1 2025: hot pot base ingredients down 41.05%, seasonings down 12.24%, and sausage and cured meat seasonings plummeting 55.77% from 33.47 million yuan to 14.80 million yuan [2] - Seasonal products like hot pot base ingredients and sausage seasonings were hit hardest, while the decline in Chinese dish seasonings was partially offset by the contribution from the newly acquired "Jia Dian Zi Wei" brand [2] - Sales expenses only slightly decreased by 1.38%, indicating that the company did not cut marketing investments despite revenue drops, but rather adjusted its expense structure to focus on online content marketing and user operations, which increased short-term profit pressure [2] - Regionally, the traditional stronghold in the western market saw a revenue drop of 26.86%, while the northern region faced a 43.62% decline, with a net reduction in distributors leading to market loss [2] - Efforts to expand into eastern and southern markets yielded minimal results, with eastern revenue only increasing by 9.3%, insufficient to offset losses in the western and northern markets [2] - Notably, the previously strong southern and central regions also turned negative in Q1 2025 [2] Internal Control Issues - More critically, the company faced transparency issues in its financial reporting, as a correction notice revealed that the acquired "Jia Dian Zi Wei" and its subsidiaries were not included in the internal control evaluation, despite their asset and revenue contributions being minimal [3] - Following this, the internal control audit report changed from a "standard unqualified opinion" to an "unqualified opinion with emphasis of matter," highlighting internal control deficiencies [3] - In February, company executives disclosed a share reduction plan, intending to sell up to 1,381,118 shares, representing 0.1297% of the total share capital, raising concerns about management confidence [3] - The seasoning industry is currently facing dual pressures from weak consumer demand and intense competition, posing significant challenges for Tianwei Food as a leading player in the segment [3] - In this period of deep adjustment in the seasoning industry, cash flow health and channel control will be critical for the company's survival [3]