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首开股份:坚持创新之本 以“礼著系”构建国企地产品牌价值

Core Viewpoint - Shoukai Co., Ltd. (600376.SH) is a unique developer in China, having undertaken significant projects for the Summer and Winter Olympics, as well as other major events, emphasizing innovation as its core survival strategy [1][2]. Group 1: Company Overview - Shoukai Co., Ltd. has over 30 years of development experience and aims to be the most trusted and respected real estate company in China, adhering to the brand philosophy of "practicing responsibility and building beauty" [2]. - The company positions itself as a "city revival officer," fulfilling historical missions and public expectations [2]. Group 2: Product Lines - The company has developed five major product lines that cover the entire life cycle, focusing on different regional needs and consumer psychology, creating high-quality residential products [3]. - The five product lines are named Li, Yu, Long, Jia, and Wan, with the Li series being particularly well-received in the market, demonstrating the company's commitment to quality [3]. Group 3: Li Series Product Features - The Li series represents high-quality offerings that integrate innovative design with human-centered functionality, emphasizing a balance between quality and reliability [4]. - The series reflects a forward-thinking approach to living spaces, incorporating smart living technologies and a commitment to enhancing comfort [4]. Group 4: Cultural Integration - The Li series products embody a blend of traditional and modern cultural elements, focusing on high-end customer needs and integrating design language that resonates with Beijing's cultural heritage [5]. - The products are designed with meticulous attention to detail, utilizing technology and sustainability as key features, thus redefining the vision of high-end living [5]. Group 5: Project Implementation - The company has launched several improvement projects under the Li series, including locations in Beijing, Fujian, Nanjing, and Chengdu, adhering to high standards and continuously updating product highlights [6]. - Shoukai Co., Ltd. emphasizes social and economic benefits, contributing to urban development and national initiatives, while maintaining a focus on customer satisfaction and quality living spaces [8].