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Core Viewpoint - The current state of the film and television industry is critical, necessitating significant changes to adapt to the rise of short dramas and declining viewer attention spans [1][2][4]. Group 1: Industry Challenges - The long video platforms, including iQIYI, are facing severe growth challenges, with iQIYI experiencing a significant drop in revenue and net profit, with a year-on-year revenue decline of 8% and a net profit drop of 60.32% [4][5]. - iQIYI's stock price has fallen over 60% in the past year, reaching a low of $1.53 in April, indicating a potential "junk stock" status [5][8]. - The audience for long dramas is dwindling, with high abandonment rates for series; less than 10% of viewers complete a series after watching the first episode [13][14]. Group 2: Market Dynamics - The rise of short dramas has significantly impacted viewer engagement, with micro-short dramas' user base reaching 662 million by the end of 2024, growing at a rate of 14.8% [21]. - The market size for micro-short dramas has surpassed that of the Chinese film box office, indicating a shift in consumer preferences [22]. - iQIYI has been slow to adapt to the short drama trend compared to competitors like Tencent Video and Youku, which have already established short drama initiatives [25][26]. Group 3: Content and Production Issues - The production costs for long dramas are high, with individual episodes costing between 5 to 6 million, which hinders investment and development in the industry [12]. - iQIYI's content supply has been insufficient, leading to a decline in both membership and advertising revenue, with membership revenue down 13% and online advertising revenue down 8% [38]. - The lack of blockbuster content has been a significant issue for iQIYI, with only two of its series making it to the top 10 in terms of viewership, highlighting a deficiency in quality offerings compared to competitors [39][40]. Group 4: Strategic Responses - iQIYI is planning to increase its production of new series, with over 400 new titles scheduled for 2025-2026, aiming to enhance the quality and quantity of its content [43]. - The company is also attempting to diversify its revenue sources and improve monetization strategies to better align with audience preferences [44].