Core Viewpoint - The article discusses the essential elements of building an IP brand, focusing on the importance of personal branding and effective communication in the digital media landscape, particularly in short videos and live streaming. Group 1: IP Persona Development - The concept of IP persona refers to the impression or feeling that the audience forms after engaging with content, which is crucial for brand identity [2] - The process of refining an IP persona involves identifying and extracting relevant keywords that represent various aspects of an individual's identity, such as professional and personal tags [5] - The evolution of an IP persona can be seen through iterative versions, showcasing how specific elements are adjusted to enhance clarity and relatability [3][4] Group 2: Tag Extraction Model - The article suggests a model for extracting IP tags based on three categories: work-related tags, life-related tags, and personal state tags, which helps in defining a clearer IP persona [5] - The importance of prioritizing tags based on personal relevance is emphasized, allowing individuals to focus on the most significant aspects of their identity [7] Group 3: Highlighting Achievements - The SIGN model is introduced to help individuals identify their strengths and high points, focusing on Success, Interest, Growth, and Need, which can be used to articulate personal value [9][10] - The article encourages individuals to reflect on their past successes and unique traits to create a compelling narrative that showcases their value to potential followers or clients [11] Group 4: Value Co-Creation - The final goal of developing an IP brand is value co-creation, which involves clearly presenting the value one can offer to the audience in a logical and concise manner [11] - The article highlights the importance of including contact information and a personal slogan in the IP brand presentation to enhance engagement and recognition [12]
如何打造你的个人 IP，这是我为你总结的入门指南
3 6 Ke·2025-04-30 10:12