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极氪徐云:开发极氪9X最大的挑战是如何平衡布置效率以及重量|车展对话
2 1 Shi Ji Jing Ji Bao Dao·2025-04-30 11:45

Core Viewpoint - ZEEKR is entering its 2.0 brand development phase with the launch of its first super electric hybrid model, ZEEKR 9X, which is positioned as a high-end luxury SUV priced above 400,000 RMB [2][6]. Group 1: Product Features - ZEEKR 9X features a full-stack 900V high-voltage architecture and is equipped with a 6C Xiaoyao battery, allowing the battery to charge from 20% to 80% in just 9 minutes [2]. - The vehicle is powered by a 2.0T hybrid engine with a total power output of 205 kW, and its front and rear motors have power outputs of 290 kW and 370 kW respectively, achieving a 0-100 km/h acceleration in approximately 3 seconds [2]. - It is the world's first SUV to feature a closed dual-chamber air suspension and dual-valve CCD system, providing a suspension lift of 110 mm and a maximum ground clearance of 288 mm [3][4]. - ZEEKR 9X boasts the longest pure electric range among hybrid SUVs globally and the fastest charging speed [4]. Group 2: Intelligent Technology - The vehicle is equipped with the Qianli Haohan intelligent driving H9 solution, featuring L3-level intelligent driving capabilities, dual Thor chips, and 5 laser radars, with a computing power of 1400 TOPS [4][10]. Group 3: Market Strategy and Positioning - ZEEKR 9X aims to cater to a diverse customer base with three different style versions: luxury, cool, and fashionable [5]. - The vehicle is set to launch in the third quarter of this year, with a four-month pre-launch period during which no new models will be released [6]. - The luxury car market is characterized as a giant market with a high net worth user base, and ZEEKR aims to capture a larger share of this market despite the overall contraction in the 400,000 to 500,000 RMB segment [15][27]. Group 4: Sales Expectations and Challenges - The company believes that the product's capabilities are sufficient to capture a significant market share, although marketing has been identified as a shortcoming that needs improvement [16]. - ZEEKR 7X remains the main model, but ZEEKR 9X is expected to cover a broader audience and compete effectively in the market [17]. - The overall high-end new energy market is experiencing some challenges, but the company is optimistic about overcoming these difficulties as brand momentum begins to recover [27].