Core Viewpoint - The game "Seeking the Dao in the Vast World" has successfully integrated with various cultural and tourism events, enhancing user engagement and expanding its player base through innovative collaborations [3][4][27]. Group 1: Game Performance and User Engagement - Since its launch in 2023, "Seeking the Dao in the Vast World" has consistently topped the WeChat sales charts, with monthly active users nearing 70 million, significantly leading its competitors in the mini-game market [4][27]. - The game has effectively broadened its user base, with most players on the mini-game platform being familiar with and having experienced it [4][27]. - The recent collaboration with the 42nd Weifang International Kite Festival attracted millions of players to participate in wish-making activities, showcasing the game's ability to engage users through real-world events [4][9]. Group 2: Innovative Collaboration Strategies - "Seeking the Dao in the Vast World" has pioneered a new "Game + Cultural Tourism" model, integrating iconic game IPs with local culture and player emotions to create engaging experiences [3][24]. - The game has launched activities like "Thousand Kites Wish Dream" and "Kite Flying in the Clouds," combining wish-making with gameplay, which has resonated well with players [6][9]. - The collaboration with the kite festival not only enhanced the game's visibility but also promoted local tourism and traditional kite culture, benefiting both the game and the event [9][10]. Group 3: IP Development and Brand Integration - The game is actively developing its IP, particularly the character "Piggy," transforming it into a cultural symbol through various media, including VLOGs and animated shorts [11][12]. - Previous collaborations with popular brands and cultural icons have included partnerships with well-known films, snacks, and service giants, demonstrating a strategic approach to brand integration [17][24]. - The game’s ability to create engaging content that resonates with players has led to significant online discussions and a growing fanbase, further solidifying its market position [12][27]. Group 4: Future Prospects and Market Position - As the gaming industry faces increasing competition, "Seeking the Dao in the Vast World" continues to innovate gameplay and expand its collaborative efforts, positioning itself as a versatile platform for diverse cultural content [27]. - The game has evolved from a niche title into a multi-faceted cultural carrier, reflecting its commercial innovation and the trust players place in its core values [27].
这只爆火出圈的猪，把数百万玩家的心愿送上天
3 6 Ke·2025-04-30 11:55