Core Viewpoint - In 2023, Transsion Holdings achieved over 30% growth and entered the top five global smartphone manufacturers despite a general decline in shipments among domestic brands. However, the company faced challenges in maintaining this growth in 2024, with a nearly 70% decline in net profit for Q1 2024 compared to the previous year [1][6]. Group 1: Company Performance - Transsion's revenue for 2024 reached 68.7 billion yuan, a year-on-year increase of 10.3%, while net profit was 5.549 billion yuan, showing a slight increase of 0.22% [6][7]. - The company's gross margin in Africa decreased by 1.46 percentage points to 28.59%, although it remained higher than the gross margin of 17.66% in other Asian regions, which saw a decline of 2.52 percentage points [7][8]. - The smartphone segment accounted for over 90% of Transsion's total revenue, with a gross margin of 20.62%, down 2.63 percentage points from the previous year [6][7]. Group 2: Market Competition - Transsion's market share in the Middle East and Africa declined, with its share in the Middle East falling to 34% in Q4 2024, down from 36% the previous year [8]. - Competitors like Xiaomi and realme are rapidly expanding in the African market, with Xiaomi being the largest market share gainer in the Middle East and Africa in 2024, achieving a 15% increase in shipments [8][9]. - The competitive landscape is intensifying as other Chinese brands adopt localized strategies and target similar price segments, which may impact Transsion's profitability and market position [9][10].
小米、realme等品牌发力 “非洲手机之王”传音“让利”