Workflow
领克900:领克品牌大变革的开端

Core Insights - The launch of the Lynk & Co 900 marks a significant shift in the brand's product strategy, aiming to cater to the growing demand for large SUVs in the Chinese market [2][5][11] - The integration of Lynk & Co into the Zeekr Technology Group allows for resource sharing and a new brand positioning, with Lynk & Co focusing on a broader market appeal [3][9][10] - The Lynk & Co 900 is designed to meet consumer demands for space, comfort, and intelligent features, distinguishing itself from its predecessor, the Lynk & Co 09 [5][6][11] Product Features - The Lynk & Co 900 features a six-seat layout, emphasizing spaciousness and comfort, with a total interior space of 6.16 square meters [5][11] - It includes innovative seating arrangements, such as 180° rotating second-row seats and adjustable third-row seats, along with a unique "heaven and earth door" design for enhanced usability [6][7] - The vehicle is equipped with the "Qianli Haohan" intelligent driving system, utilizing the NVIDIA Thor chip, and offers advanced smart cockpit features developed in collaboration with Meizu [6][9] Market Strategy - The Lynk & Co 900 aims to capture a significant share of the six-seat SUV market, with a sales target of over 30,000 units shortly after launch [11] - The brand's strategy is to transition from a niche, performance-oriented identity to a more mainstream appeal, addressing a wider range of consumer needs [9][10] - The integration with Zeekr Technology Group is expected to enhance brand competitiveness through collaborative efforts in brand differentiation and smart manufacturing [10]