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上海车展|未来三年在华推出超30款新车,大众聚焦新一代智能网联汽车
Guan Cha Zhe Wang·2025-04-30 13:37

Core Insights - Volkswagen is focusing on its "In China, For China" strategy, showcasing its commitment to the Chinese market by launching over 30 competitive new models in the next three years, primarily in the electric vehicle segment [1][7] - The company presented three new concept cars at the Shanghai Auto Show, which are designed in collaboration with its local joint ventures, highlighting the brand's tailored approach to meet diverse consumer needs in China [3][4] Product Strategy - Volkswagen plans to introduce more than 20 advanced new energy vehicles, including pure electric, plug-in hybrid, and range-extended models starting in 2026, to cater to the diverse demands of Chinese consumers [7][8] - The ID. AURA concept car is the first pure electric sedan based on the CMP platform, featuring advanced driving assistance and AI virtual assistant capabilities [7][8] - The ID. ERA concept car targets the growing demand for range-extended vehicles, boasting a comprehensive range of over 1000 kilometers and advanced navigation and parking assistance technologies [8][11] - The ID. EVO concept car, a full-size electric SUV, offers a range of 700 kilometers and features a unique design with customizable LED lighting and a high-tech interior aimed at enhancing user experience [11][13] Technological Advancements - Volkswagen emphasizes the importance of local R&D capabilities through Volkswagen (China) Technology Co., Ltd. (VCTC) to better integrate into the local mobility ecosystem [13] - The new CMP platform and CEA architecture are designed to optimize costs by 40% and improve the speed from development to market by over 30%, with vehicles based on these platforms set to launch in 2026 [13]