热度上涨，酒店之家五一预订趋势分析来了!

Core Insights - The hotel market is experiencing a surge in bookings and spending as the "May Day" holiday approaches, with significant increases in various metrics compared to the previous year [2][5] - Economic hotels are seeing a price increase, while mid-range, high-end, and luxury hotels have lower average booking prices compared to last year [3][4] Group 1: Booking Trends - As of April 27, 2025, the OTA hotel occupancy index has increased by 20.61%, OTA hotel booking volume has risen by 24.93%, and OTA user hotel spending has grown by 24.8% year-on-year for the May Day holiday [2] - The average booking price for economic hotels has risen in the first three days of the holiday compared to the same period last year, while the average prices for mid-range, high-end, and luxury hotels are lower [3][4] Group 2: Economic Hotel Demand - Economic hotels account for 60.25% of OTA hotel booking volume during the May Day holiday, indicating strong demand despite rising prices [5] - The increase in economic hotel prices is attributed to heightened demand and a lack of sufficient hotels that meet the evolving expectations of younger travelers [7] Group 3: City-Level Insights - The overall average booking price for hotels on May 1, 2025, is 367.7 yuan, up from 355.35 yuan the previous year, with notable increases in booking prices in second and third-tier cities [8][9] - The average booking price in second-tier cities is 360.12 yuan, which is over 20 yuan higher than last year, while third-tier cities show an increase of more than 30 yuan [8][9] Group 4: Marketing and Promotions - Local tourism boards are actively promoting their regions to attract more visitors, with various incentives and events planned for the May Day holiday [11][12] - Initiatives include free admission to certain attractions, distribution of accommodation vouchers, and themed tourism activities to enhance visitor experience [11][12]