宋城演艺：2024年净利润突破10亿元

Core Viewpoint - The performance of Songcheng Performance in 2024 is outstanding, with a net profit of 1.049 billion yuan, accounting for 63.6% of the total net profit of 22 tourism and scenic area listed companies in A-shares [1][2] Group 1: Financial Performance - In 2024, the total net profit of 22 tourism and scenic area listed companies reached 1.648 billion yuan, with Songcheng Performance contributing 1.049 billion yuan [1] - Songcheng Performance's revenue increased by 25.49% year-on-year, while management expenses grew by only 17.79%, resulting in a management expense ratio of 7.14%, a decrease of 0.47 percentage points from 2023 [1] Group 2: Brand and Marketing Strategy - The company has established a commercial closed loop through four major festival IPs, including "Carnival Chinese New Year," which enhances brand communication and drives consumer engagement [1] - The average visitor stay at some of the company's scenic spots can reach up to 7 hours, indicating strong customer engagement [1] Group 3: Operational Management - Songcheng Performance employs a dual-driven strategy of "internal growth + external introduction," creating a talent matrix that covers the entire cultural tourism industry chain [1] - The company focuses on dynamic human resource allocation to reduce costs, emphasizing "professional talent, digital management, and agile organization" for efficient operations [1] Group 4: New Projects and Market Impact - The newly opened "Qian Guqing" scenic areas have generated significant consumer interest, with the Guangdong Qian Guqing area achieving profitability in its first year [2] - The "Three Gorges Qian Guqing" scenic area generated over 100 million yuan in revenue within 100 days of opening, boosting local tourism revenue by over 40% [2]