备战“五一”黄金周 抢抓房地产销售旺季

Core Viewpoint - The "May Day" holiday is a crucial marketing period for real estate companies, with various promotional activities and government policies aimed at stabilizing the housing market in Henan province [1][5][7] Group 1: Market Dynamics - Multiple cities in Henan have introduced new policies to support the housing market, including increased housing provident fund support and housing trade-in programs [1] - The sales volume of new and second-hand homes in Henan province saw a quarter-on-quarter increase of 5.2% in Q1, with second-hand homes experiencing a year-on-year growth of 12.62% [7] - The "May Day" holiday is expected to significantly boost consumer purchasing intentions due to the extended time available for home selection and various promotional activities [5][7] Group 2: Promotional Activities - Real estate companies are launching diverse promotional campaigns during the "May Day" holiday, including discounts, giveaways of home appliances, and special pricing for select properties [3][5] - Events such as interactive shows with animals and creative workshops are being organized to enhance customer engagement and attract potential buyers [3] - Developers are offering one-stop services for home selection, purchasing, and mortgage loans to meet consumer housing needs [5] Group 3: Industry Insights - The "May Day" holiday is considered a key marketing opportunity for real estate developers, influencing their annual performance and marketing strategies for the second half of the year [5] - The combination of favorable government policies and active market adjustments has contributed to a stabilization in the real estate market, fostering a positive economic outlook [7]