Why Nike Stock Wilted on Wednesday

Core Viewpoint - An analyst downgraded Nike's stock recommendation, leading to a 2% decline in share price, contrasting with a slight increase in the S&P 500 index [1] Group 1: Analyst Downgrade - Wells Fargo analyst Ike Boruchow downgraded Nike's recommendation from overweight (buy) to equal weight (hold) and reduced the price target from $75 to$55 per share [2] - The downgrade was part of a broader update on U.S. apparel and footwear stocks, not limited to Nike [2] Group 2: Economic Concerns - The analyst expressed concerns about the impact of "punitive" tariffs imposed by the Trump administration on companies importing goods from China [3] - Expectations of a mild recession in the U.S. were factored into the analysis, attributed to the ongoing trade war [4] Group 3: Business Strategy Challenges - Nike's efforts to reestablish good relations with retailers after a focus on direct-to-consumer selling are taking longer than expected [4] - The management's strategy shift is likened to turning a battleship, indicating a slow and challenging process [5] - Investors are becoming impatient for more significant improvements in Nike's performance despite the company's strong marketing capabilities [5]