提质·增量·创新——吉林省一季度消费市场观察

Core Insights - The consumption market in Jilin Province showed stable development in the first quarter, with both qualitative improvements and reasonable quantitative growth, indicating a positive change in consumption upgrades [1] Group 1: Quality Improvement - The province has actively expanded the "old for new" consumption policy, enhancing subsidy coverage and payment speed, resulting in the sale of nearly 50,000 new cars and over 1 million household appliances and mobile phones, directly driving sales of 10.2 billion [2] Group 2: Reasonable Growth - The total retail sales of social consumer goods increased by 4.8% year-on-year, accelerating by 1.3 percentage points compared to the previous year, with retail sales in key sectors such as automobiles and home appliances showing significant growth [3] Group 3: New Consumption Trends - Various online and offline promotional activities have been organized, leading to a rapid increase in online sales, with a 12.8% growth in overall online retail and a 13.9% increase in rural online retail [4][5] Group 4: Future Outlook - In the second quarter, the provincial commerce department plans to implement a coordinated approach of "policy + activities + services" to further stimulate consumer market growth potential [6]