广交会带火China Buy：“反向旅游”主打“松弛感”丨五一粤消费②

Core Insights - The "May Day" holiday has seen a significant release of travel demand, marking another peak in the tourism market for the first half of the year [1] - There is a noticeable preference among tourists for high-quality travel routes, with many segments experiencing over a 10% increase in customer spending [1] - The "reverse tourism" trend, where travelers seek less crowded and off-the-beaten-path destinations, is gaining popularity [2][3] Tourism Market Trends - Travel product prices for the "May Day" holiday in 2025 are expected to remain stable compared to 2024, but there is a clear shift towards higher-quality offerings [1] - The trend of "reverse tourism" reflects a growing desire among consumers to seek relaxation and unique experiences rather than traditional sightseeing [2] - Data from Ctrip indicates that tourism in lower-tier cities has seen a 25% increase, outpacing higher-tier cities by 11 percentage points [2] Consumer Behavior - The emotional economy is emerging as a significant trend, with consumers gravitating towards lesser-known destinations for a sense of relaxation [2] - High-end hotel bookings in Guangdong for the "May Day" holiday have surged by over 52%, indicating a strong consumer willingness to spend [3] Events and Promotions - The Canton Fair is expected to enhance the tourism heat in Guangdong during the "May Day" holiday, attracting over 200,000 foreign buyers [5] - The optimization of the departure tax refund policy is anticipated to stimulate consumer spending, with the threshold lowered from 500 yuan to 200 yuan [5][6] Future Outlook - The tourism market is expected to experience a brief decline post-holiday, followed by a surge in off-peak travel, particularly among retirees [7] - Upcoming holidays such as the Dragon Boat Festival and Children's Day are projected to further invigorate tourism activity [7]