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青梅之王的资本劫:红杉折价离场、D轮对赌压顶,溜溜梅IPO能破局?
Sou Hu Cai Jing·2025-05-01 02:00

Core Viewpoint - Liu Liu Mei, the parent company of Liu Liu Guo Yuan, is attempting to enter the capital market by submitting an IPO application to the Hong Kong Stock Exchange, despite facing significant financial and operational challenges [2][12]. Group 1: Financial Performance - Liu Liu Guo Yuan sold 2 billion green plums in a year, generating annual revenue of 1.6 billion yuan [2]. - The company reported revenues of 1.174 billion yuan, 1.322 billion yuan, and 1.616 billion yuan for the years 2022, 2023, and 2024, respectively, with net profits of 68.43 million yuan, 99.23 million yuan, and 148 million yuan during the same period [7][8]. - The revenue breakdown for 2024 shows that dried plum snacks, plum jelly, and western plum products contributed 974 million yuan, 224 million yuan, and 410 million yuan, accounting for 60.3%, 13.8%, and 25.4% of total revenue, respectively [2]. Group 2: Market Position and Sales Channels - Liu Liu Guo Yuan ranks first in the Chinese plum product industry with a market share of 7% as of 2024, and it has maintained the top position in the sub-markets of green plum snacks and western plum snacks for four consecutive years [3]. - The company has shifted its sales strategy towards direct sales, with the proportion of revenue from direct sales increasing from 25.5% in 2022 to 59.2% in 2024, while revenue from distribution channels decreased correspondingly [3][4]. - The top three customers in 2024 contributed a combined revenue of 228 million yuan, 194 million yuan, and 44.3 million yuan, representing 28.2% of total revenue [4]. Group 3: Challenges and Risks - Liu Liu Mei faces significant challenges due to its heavy reliance on green plum products, which account for 60.3% of its revenue, exposing the company to market saturation risks [8]. - The average procurement price for green plums increased from 2,400 yuan/ton to 2,600 yuan/ton between 2020 and 2024, while imported western plum prices rose from 16,200 yuan/ton to 20,700 yuan/ton, leading to increased raw material costs [9]. - The company has seen a decline in the number of distributors for the first time, with a net loss of two distributors in 2024, indicating potential issues in its distribution strategy [4]. Group 4: Funding and Financial Health - Liu Liu Mei has completed four rounds of financing, with the latest round involving a buyout by Sequoia China at a significant discount, raising concerns about the company's valuation and market perception [11]. - As of the end of 2024, the company had cash reserves of only 78.05 million yuan against short-term borrowings of 312 million yuan, indicating a precarious financial situation [12]. - Government subsidies accounted for over 20% of net profit in 2024, highlighting a reliance on non-operational income that may undermine financial stability [10].