标价7.96元实收8元，多地门店“反向抹零”？永辉超市回应：情况属实，拟整改

Core Viewpoint - The recent issue of "reverse rounding" at Yonghui Supermarket has raised significant consumer concerns, leading to a company-wide policy change to ensure fair cash transactions [1][3]. Group 1: Incident Overview - Yonghui Supermarket acknowledged the existence of "reverse rounding" practices in several non-adjusted stores across cities like Chongqing, Hebei, and Beijing, confirming customer complaints about the Chongqing Jinyuan Times store [1]. - The company has implemented a new policy since April 29, mandating that cash payments round down to ensure customers do not pay more than the marked price [1]. Group 2: Consumer Complaints - A specific incident involved a customer, Mr. Liu, who was charged 8 yuan for a product priced at 7.96 yuan due to the store's rounding policy, which was not disclosed beforehand [1][2]. - Systematic occurrences of this issue were found in various Yonghui stores in Chongqing, where customers were charged higher amounts than the listed prices for items with non-integer pricing [2]. Group 3: Legal and Ethical Implications - The supermarket's practice of "reverse rounding" has been deemed potentially illegal, as it violates consumer rights by not informing customers of the pricing method used [3]. - The lack of transparency in pricing practices reflects a broader issue of trust and legal awareness among some retailers, undermining consumer rights [3]. Group 4: Financial Performance - Yonghui Supermarket reported a significant decline in financial performance, with a 14.07% decrease in revenue to 67.574 billion yuan for the year 2024, and a net loss of 1.465 billion yuan, which is an increase in losses compared to the previous year [4]. - For the first quarter of 2025, the company experienced a 19.32% drop in revenue to 17.479 billion yuan and a 79.96% decrease in net profit, attributed to store optimization and strategic shifts [4].