以“和美”底色深融世博会，五粮液书写中国白酒出海新范式

Core Insights - Wuliangye, a prominent Chinese liquor brand, is deeply involved in the 2025 Osaka World Expo, showcasing its cultural heritage and innovative expressions to promote Chinese liquor globally [2][3][9] - The brand's participation reflects a shift from merely exporting products to exporting culture, emphasizing the integration of traditional Chinese values with modern global perspectives [8][20] Group 1: Cultural Integration and Global Presence - The 2025 Osaka World Expo features 158 countries and regions, with the China Pavilion highlighting themes of harmony between humanity and nature, aligning with Wuliangye's philosophy of "Heaven and Man in Harmony" [3][5] - Wuliangye's historical journey from the Panama International Exposition in 1915 to the current expo illustrates the evolution of Chinese liquor from product export to cultural export [2][5] - The brand integrates Chinese bamboo culture into its product design and marketing, enhancing its cultural narrative at the expo [7][8] Group 2: Innovative Marketing Strategies - Wuliangye has launched various promotional activities during the expo, including a pop-up experience store featuring unique cocktails and interactive events to engage global audiences [15][17] - The brand has established its first overseas authorized experience restaurant in Japan, promoting a fusion of Chinese and Japanese culinary arts [11] - Wuliangye's "Heavenly Beauty Global Tour" has commenced in Japan, showcasing Chinese culture through exhibitions and events, further enhancing its international presence [13][24] Group 3: International Market Expansion - Wuliangye has expanded its international market reach, exporting products to over 100 countries and regions, and establishing marketing centers in key global locations [20][22] - The company has developed a diverse product matrix to cater to various consumer preferences, including low-alcohol options and innovative cocktails [20][22] - The brand's marketing strategy includes participation in major international events, reinforcing its commitment to cultural exchange and brand visibility [22][26]