人气IP的碰撞，这场联名快闪在上海开启

Core Insights - Alibaba's IP management platform, Aliyu, has launched a dual IP crossover pop-up event in Shanghai, featuring popular characters from Mofusand and Sanrio, marking their first offline activity in mainland China [1][3] - The event will run for 26 days, from April 30 to May 25, and includes immersive themed setups, limited edition merchandise, and interactive installations [1][3] Group 1 - The pop-up features over 20 exclusive products, including plush keychains, blind box figurines, acrylic stands, and tote bags, with a dedicated sales area for Mofusand's licensed products [3][9] - Two interactive installations are available for visitors, including a DIY commemorative coin area and a photo booth with exclusive themed filters [5] - The event has successfully attracted both loyal fans and new consumers, enhancing engagement across different IP demographics [7] Group 2 - Sanrio is known for creating popular characters such as Hello Kitty and My Melody, while Mofusand is a cat-themed series by Japanese illustrator Juno, known for its cute and varied designs [9] - In October 2024, Aliyu announced a strategic partnership with Spiralcute to focus on product licensing and IP operations for Mofusand in mainland China [9]