CHANGAN AUTOMOBILE-B(SZ:000625) Jing Ji Guan Cha Bao·2025-05-01 05:16Core Insights - Deep Blue Automotive has launched its new mid-to-large luxury SUV, the Deep Blue S09, with a price range of 239,900 to 309,900 yuan, marking its first entry into the 300,000 yuan market [2] - The collaboration with Huawei aims to leverage its technology while maintaining independent research and development, with a focus on user needs and cost-effective solutions [3][4] - The company is targeting the family-oriented market, emphasizing spaciousness and practicality in the S09, which features a flexible seating design and advanced driving assistance systems [3][5] Company Strategy - Deep Blue Automotive aims to differentiate itself from competitors like Li Auto by adopting a "dislocated competition" strategy, pricing the S09 200,000 yuan lower than the Li Auto L9 [3] - The company emphasizes a user-driven approach, focusing on essential features rather than excessive technology, which helps keep costs manageable [3][4] - The S09 is designed to meet the needs of family users, addressing common pain points such as space limitations in the third row and trunk [3][4] Market Position - Deep Blue Automotive has become the leading brand in new energy vehicle sales among state-owned enterprises in China, with ambitions to further scale its operations [5] - The company plans to target both domestic and international markets, setting a sales goal of 80,000 units for 2025, with a significant contribution expected from its factory in Thailand [5][6] - The marketing strategy for overseas markets will leverage existing channels of the Changan Group, utilizing a dual-brand approach in Europe [5][6]