Di Yi Cai Jing Zi Xun·2025-05-01 09:33Core Viewpoint - The Japanese automotive industry in China is facing significant challenges, with a notable decline in market share and a strategic shift towards electric vehicles to adapt to the rapidly changing market landscape [1][2]. Group 1: Market Performance - In 2024, Japanese automakers' market share in China dropped to 11.2%, a decrease of 3.2 percentage points from 2023, as domestic electric vehicle brands gained ground [1][2]. - The sales of Japanese brands, heavily reliant on fuel vehicles, have declined for two consecutive years, prompting a consensus among these companies to accelerate their entry into the electric vehicle market [1][2]. Group 2: Electric Vehicle Strategy - Japanese automakers are intensifying their electric vehicle offerings in China, with companies like Toyota and Nissan emphasizing local development and production [2][3]. - The first electric vehicle launched by Dongfeng Honda, the S7, has a starting price of 25.99 million yuan, which was later reduced to 19.99 million yuan to compete with local brands [3]. - By 2027, Honda plans to introduce 10 electric vehicle models in China, while Nissan aims to increase its electric vehicle offerings from 8 to 10 models [3]. Group 3: Local Collaboration and R&D - Japanese automakers are focusing on local partnerships and R&D to enhance their competitiveness in the Chinese market, with Toyota establishing a localized R&D mechanism [4][5]. - Honda is collaborating with Chinese tech companies like Momenta and CATL to leverage local expertise and speed up product development [5]. - Mazda is working with Changan to optimize costs related to electric drive and battery technologies, aiming to enhance profitability through strategic partnerships [5].