打造“南上海消费之城” 上海奉贤全面构建“全域消费”新格局

Core Viewpoint - The Fengxian District in South Shanghai is leveraging the integration of commerce, tourism, culture, sports, and agriculture to drive the development of a "Consumption City" in South Shanghai through innovative consumer scenarios and supportive policies [1][3]. Group 1: Event Overview - The sixth Shanghai "Wuwu Shopping Festival" series of activities in Fengxian was officially launched with the theme "Xian City Beautiful Shopping, Enjoying Great Discounts" [1]. - The festival aims to create new consumption scenarios, new industrial momentum, and new urban vitality by focusing on the deep integration of commerce, tourism, culture, sports, and agriculture [1][3]. Group 2: Activities and Initiatives - The festival will feature multiple brand launches, the opening of the Guhua Pavilion POD commercial street, and the premiere of the play "Chang'an Twelve Hours" to establish Fengxian as a trendy consumption destination [3]. - Cultural consumption will be enhanced through exhibitions such as the Qing Dynasty monochrome glazed pottery exhibition and the Tang Dynasty lifestyle aesthetics exhibition, along with the large-scale original dance drama "Tiangong Kaiwu" [3]. - High-end sports events like the International Women's Rowing Elite Competition and the National Equestrian Championship will be held to stimulate public interest in sports consumption [3]. Group 3: New Consumption Models - Fengxian District plans to host a Pet Carnival to create pet-friendly shopping environments, opening new consumption avenues related to pet adoption and socialization [3]. - The district will also promote immersive outdoor consumption experiences through activities like the Fengxian Supply and Marketing Market, aligning with the "Weekend Economy" concept to enrich leisure activities for residents [3]. - An automotive consumption subsidy initiative will be launched, enhancing existing national and Shanghai automotive subsidies to establish Fengxian as a new hub for automotive consumption [3].