Google places ads inside chatbot conversations with AI startups

Core Insights - Google's ad network has started displaying ads within chatbot conversations as part of its strategy to maintain a competitive edge in digital advertising amidst the rise of generative AI [1][2] Company Strategy - In early 2025, Google AdSense expanded to include ads in conversations with AI-operated chatbots after testing with startups like iAsk and Liner [2] - Google aims to monetize generative AI effectively, emphasizing the importance of feedback loops and visibility into successful ad placements [4] Market Context - Google's advertising business, particularly through Google Search, generated over $198 billion in revenue in 2024, accounting for nearly 60% of Alphabet's total sales [6] - The company faces increasing scrutiny from regulators regarding its dominance in the advertising market, particularly after a federal judge found it violated antitrust laws [6][7] Competitive Landscape - New entrants like OpenAI and Perplexity AI are challenging Google's audience share with innovative products designed to enhance user search experiences [3] - Startups are exploring advertising-based models to offset costs, with examples like iAsk showing ads below AI-generated responses and Perplexity allowing brands to sponsor follow-up questions [9][10] User Behavior - Users of generative AI tend to click on fewer links, which may complicate monetization strategies for startups relying on pay-per-click advertising [11] - Liner, targeting research-oriented users, aims to deliver a limited number of highly relevant ads, similar to early Google search ads [12]