Choice Hotels International Announces New Enhancements to Breakfast Offerings at Comfort and Country Inn & Suites by Radisson to Sharpen Brand Distinction, Elevate Guest Experience

Core Insights - Choice Hotels is enhancing its breakfast offerings to meet the expectations of upper midscale hotel guests, focusing on value for both owners and guests [1][6] - The company has introduced sharpened brand positioning and refreshed prototypes for Comfort and Country Inn & Suites to create more revenue-generating spaces [1][2] - A partnership with Entegra has resulted in an average 9% savings on food costs for participating hotels, demonstrating a commitment to cost-effective and appealing menu options [3] Breakfast Innovations - The Comfort brand will pilot a Build Your Own Breakfast Bowl concept, allowing guests to customize their meals with various ingredients [4] - Country Inn & Suites will introduce Pillsbury biscuit sandwiches as a new breakfast option for guests [5] - Breakfast offerings will include Florida's Natural orange juice and General Mills cereals, aligning with guest expectations for quality [6] Owner Collaboration - Choice Hotels emphasizes an owner-first approach, collaborating with owners and leveraging Entegra's relationships with food providers to secure favorable pricing [3] - The company is actively involving franchise owners in the development of new food offerings through real-time feedback in the Entegra Performance Kitchen [3]